Social Media Manager

Senior Specialist, Global Performance MarketingHybrid | Media & Publishing CompanyWe are seeking a Senior Specialist with strong paid media and performance marketing experience to support global acquisition campaigns for a leading media and publishing company. This role combines hands-on campaign management, data analysis, reporting, and social media strategy.Responsibilities:Build, manage, and optimize paid social and acquisition campaignsDevelop social media strategies and media plans aligned with performance KPIsAnalyze campaign, audience, and subscription funnel performanceCreate campaign reports and provide actionable optimization recommendationsSupport global campaigns across multiple marketsManage reporting across Meta, Google, TikTok, Reddit, Bing, and other paid media platformsUse A/B testing and campaign insights to improve performanceRequirements:2–5 years of paid social or performance marketing experienceHands-on experience managing paid media and digital acquisition campaignsStrong knowledge of Meta, Google, TikTok, and other self-service advertising platformsUnderstanding of marketing KPIs, web analytics, A/B testing, and performance optimizationStrong Excel/Google Sheets and data analysis skillsExcellent communication, organization, and multitasking skills