Campaign Lead - End-to-End Marketing & Optimization

First Mid Bank & Trust is seeking a Marketing Specialist II in Mattoon, IL. You will own end-to-end campaign execution for defined segments, translating strategic briefs into actionable plans and coordinating across digital, email, paid media, and branch channels.
The role requires a Bachelor’s degree in marketing or related field and 4+ years in marketing campaign management, preferably in financial services.

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