Marketing Director

Overview
MicroAire Surgical Instruments LLC

As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

Responsibilities

Leads three pillars of Marketing team: Product Management, Marketing Communications, and Clinical Education & Training

Oversees Voice of Customer and market research and translates findings into multi-year new product pipeline

Owns new product launch commercial execution, including design and deployment of robust launch toolkits based on understanding of customer, user, and competitive landscape

Oversees creation and maintenance of all global marketing communications, including digital properties (websites and social media), in-person events (trade shows and labs), and marketing collateral (brochures and demonstration materials)

Manages agency partner ecosystem to provide valuable customer/market insights and create high-impact marketing materials

Nurtures network of Key Opinion Leaders worldwide, including existing surgeon trainers and potential new relationships

Owns the Marketing and Clinical Education department budgets; evaluates the appropriateness and effectiveness of all areas of spend

Leads annual process to update five-year strategic plan and define next year’s marketing objectives

Builds strategic marketing capabilities within Marketing team to achieve business objectives, while fostering a culture that attracts and retains a highly engaged workforce

Education and Experience

Education Requirements: Bachelor’s degree required; Master’s degree preferred

Experience Requirements: At least 12 years of relevant professional experience, including 6+ years in marketing roles and 3+ years managing teams/multiple direct reports; previous healthcare or medical device industry experience preferred

Competencies

Leadership

Team building

Coaching & talent development

Delegation

Performance management

Leads and integrates Product Management, Marketing Communications, and Clinical Education into a cohesive team

Develops direct reports through clear expectations, coaching, and feedback

Builds a culture that attracts, engages, and retains top marketing talent

Empowers leaders while maintaining accountability for outcomes

Strategic Thinking

Direction setting

Long‑range planning

Portfolio thinking

Business alignment

Leads the annual strategic marketing planning process and five‑year horizon planning

Translates company strategy into clear, actionable marketing objectives

Anticipates market, customer, and competitive shifts and adjusts strategy accordingly

Prioritizes initiatives to maximize enterprise impact

Marketing Excellence

Market & Voice of Customer research

Value proposition definition

Brand and message development

Go‑to‑market execution

Oversees VOC and market research and ensures insights inform the new product pipeline

Ensures product positioning and messaging resonate with customers and users globally

Drives excellence in launch toolkits, collateral, digital presence, and events

Maintains consistent, high‑quality brand representation across all channels

Commercial Acumen

Budget management

ROI analysis

Investment prioritization

Performance measurement

Owns marketing and clinical education budgets and evaluates spend effectiveness

Makes data‑driven tradeoffs to allocate resources against highest‑impact initiatives

Measures and communicates marketing effectiveness tied to demand creation

Balances short‑term results with long‑term brand and pipeline growth

Work Environment and Conditions

Primary work environment in office with minimal physical demands. Requires ability to travel and stand for extended periods of time.

Follows protective equipment procedures for each department. Adheres to medical facility precautions during cadaver labs and surgical procedures. Hep B. vaccine series provided, documentation of vaccination or signed declination required.

Full-time role based in MicroAire office in Charlottesville, VA

Monday–Friday 8:00am–5:00pm (mandatory core business hours: 9:00am–4:00pm)

Periodic travel up to 20% to medical conferences/trade shows, training labs, and sales agent meetings required

Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to careers@marmon.com, and please be sure to include the title and the location of the position for which you are applying.

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