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Community Relations Coordinator

The Caregiving Company · Las Cruces, NM, USA ·

Pay:
$25.00/Hour
Job type:
Part Time

Description

Pay:

$25.00/Hour + New Client Incentive
Job Description:

The Community Relations Coordinator serves as revenue driver and marketing liaison for CareCo. This position is flexible to be more Part-Time (marketing focus) or Full-Time (marketing plus in-home client intakes).
We’re looking for someone with a strong track record in sales or business development and experience generating leads. Industry background matters less than ability to build trust, take ownership, and deliver results. This is an outreach role offering growth tied directly to intake success.
Core Values:

C haracter Always
A ttitude Matters
R each Mindset
E ffort Everyday
C ollaboration Wins
O thers First
What does success look like?

A profitable, growing office built on strong community relationships and VA partnerships
A reliable referral network delivering high-quality client leads
A consistent pipeline driving in-home intake conversions, and revenue growth
Clients and families who trust CareCo, reflected in retention and referrals
Key Responsibilities:

Veterans Affairs & Community Outreach

Target social workers, discharge planners, and VA case managers
Educate prospective referral sources on CareCo benefits
Represent CareCo at community health events
Client Intakes & Lead Conversion

Conduct in-home client intake consultations to convert leads
Track prospective client inquiries and manage intake follow-up
Set activity targets for outreach and intake performance
Sales & Growth

Build and maintain referral partnerships across healthcare providers
Own outreach targets and manage CRM lead data
Identify opportunities to expand referral channels and leads
Organizational Alignment

Partner with leadership on goals, intake reporting, and strategy
Identify opportunities to improve and grow office performance
Required Qualifications:

High integrity and accountability
Proven success in sales or relationship-driven roles
Ability to conduct in-home family consultations and intakes
Strong communication and problem-solving skills
Quick to learn and adapt to new systems
Available Part-Time (marketing) or Full-Time (marketing and intakes)
2+ years marketing experience
Bachelor’s degree required
Benefits:

Health Insurance (Full-Time Only)
Dental Insurance (Full-Time Only)
Vision Insurance (Full-Time Only)
Company Vehicle
PTO

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