US Marketing Manager

As Mouratoglou Racquet Club expands across the United States, we are looking for a Marketing Manager US based in Miami to drive acquisition and local marketing performance across our US clubs. You will act as the main marketing point of contact for local club teams, translating their business priorities into effective marketing and acquisition strategies. Working closely with the Global Marketing team in France, including Social Media, Design and Content, you will ensure strong local execution while maintaining a consistent global brand strategy.

Key Responsibilities
Acquisition & Growth

Build and manage acquisition strategies across US clubs

Launch, manage and optimize Meta Ads and Google Ads campaigns

Develop lead generation funnels for memberships, programs, camps, events and new club openings

Build and optimize landing pages, lead capture flows, retargeting and conversion journeys

Manage acquisition budgets and continuously optimize performance

Track key KPIs including CPL, CPA, conversion rates, lead volume and ROI

Identify new audiences, channels and growth opportunities

Local Club Marketing

Act as the main marketing contact for Mouratoglou Racquet Clubs across the US

Work directly with club teams to understand their business objectives, priorities and local market needs

Build local marketing plans adapted to each club and market

Support new club openings from pre-opening through launch and post opening

Ensure leads generated through marketing are properly managed and followed up by local teams

Identify opportunities to increase memberships, program registrations and overall club performance

Marketing Coordination

Work closely with the Social Media, Design and Content teams to deliver campaigns and local activations

Develop clear creative briefs based on business and acquisition objectives

Coordinate the marketing assets required for campaigns, launches and club initiatives

Ensure local marketing activities remain aligned with Mouratoglou Racquet Club brand guidelines

Share local market insights and performance results with the Global Marketing team

Profile

Minimum 5 years experience in Growth Marketing, Digital Marketing, Performance Marketing or Acquisition

Strong hands-on experience with Meta Ads and Google Ads

Proven experience in lead generation, conversion funnels and CRM

Strong understanding of performance marketing and data analysis

Business oriented, proactive and comfortable working directly with operational teams

Ability to manage multiple campaigns and priorities simultaneously

Excellent communication and project management skills

Full proficiency in both French and English

Experience in sports, hospitality, fitness, leisure or membership based businesses is a plus

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