Organic Search & SEO Manager

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well‑being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi‑brand and omni‑channel approach include our own insurance carrier, insurance brands and partner brands.

Embrace is a subsidiary of Doubtless (formerly IPH). Embrace Pet Insurance is leading the way in redefining pet health insurance in the U.S. We’re committed to open and honest communication, products that earn the trust of our Embraced pet parents, and customer service that’s both personal and professional.

Join an award-winning team at the forefront of the industry. Our Sales and Service teams are J.D. Power certified for Outstanding Customer Service Experience for Phone Support. This recognition marks a turning point in how pet insurance providers are evaluated, and we’re proud to lead the way in setting a new standard for clarity, compassion, and reliability every time a pet parent reaches out for support.

Job Summary:
Embrace is seeking an Organic Search & Content Strategy Manager to lead the evolution of our search presence across traditional search engines and emerging AI-driven discovery platforms. This role will be responsible for driving organic growth through a holistic approach that includes Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

This leader will own the organic search roadmap, manage and develop talent, and partner cross-functionally to ensure Embrace content is discoverable, authoritative, and optimized for both human users and AI-powered experiences. This role will also oversee and manage external SEO agencies and strategic partners to ensure alignment, performance, and accountability.

Job Location: Hybrid – Cleveland Ohio

Main Responsibilities

Develop and lead the organic search strategy across SEO, AEO, and GEO to drive traffic, leads, and revenue growth

Manage and mentor internal resources and/or agency partners

Own relationships with external SEO agencies and partners, including scope, performance, and optimization of spend

Define KPIs and success metrics aligned to business goals

Partner with leadership to align organic strategy with broader marketing initiatives

SEO & Technical Optimization

Oversee keyword strategy evolution to include intent‑based and conversational search

Lead technical SEO efforts including site architecture and schema

Ensure best practices across metadata, internal linking, and indexation

Guide development of content optimized for both traditional search and AI‑driven platforms

Partner with content teams to create structured, authoritative content

Drive strategies for featured snippets and zero‑click results

Align content with E‑E‑A‑T principles

Optimize content for answer engines and AI summaries

Improve brand visibility in generative AI outputs

Monitor how content is surfaced across AI platforms

Analytics & Performance

Own reporting across organic channels

Analyze performance across traditional and AI-driven search

Identify optimization opportunities

Cross‑Functional Collaboration

Partner with Product, Engineering, Paid Media, and Partnerships teams

Ensure alignment with brand and messaging

Stay ahead of SEO, AI, and search trends

Educate stakeholders on evolving search landscape

Basic Qualifications

Bachelor’s degree in Marketing, Communications, or related field

8+ years of SEO experience

Proven track record of driving organic growth

Strong understanding of technical SEO and analytics

Experience managing SEO agencies or external partners

Familiarity with AEO and GEO concepts

Experience with tools like SEMrush, Google Analytics, and Search Console

Strong leadership and communication skills

Preferred Qualifications

Strong communication and interpersonal skills

Experience in DTC or insurance

Knowledge of structured data/schema

Experience managing agencies

Adaptability to evolving AI/search technologies

Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use.

Text Messaging Notice
If you provide a mobile phone number, you may receive job‑related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

Basic Life Insurance at no cost to the employee

Company paid short‑term and long‑term disability

12 weeks of 100% paid Parental Leave

Health Savings Account (HSA)

Flexible Spending Accounts (FSA)

Retirement savings plan

Personal Paid Time Off

Paid holidays and company‑wide Wellness Day off

Paid time off to volunteer at nonprofit organizations

Pet friendly office environment

Group Pet Insurance

On the job training and skills development

Employee Assistance Program (EAP)

Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use.

Text Messaging Notice
If you provide a mobile phone number, you may receive job‑related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”

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