Senior Manager Integrated Marketing

Sr Manager Marketing-Integrated
The Sr Manager Marketing-Integrated is responsible for the development and execution of marketing and promotional plans for shows. This position will execute long-term marketing initiatives and oversee issues and risks that affect the marketing campaign. The Sr Manager Marketing-Integrated will work with artist managers, agents and marketing teams to develop effective integrated marketing plans that will reach the correct demographic and target customers appropriate for each show. In addition, this position will work with talent buyers, local and central leadership to oversee execution of best practices across email, social, media buying, customer relationship management, reporting, etc.

Essential Duties and Responsibilities

Develop and execute marketing and promotional plans for shows; manage long-term marketing initiatives; oversee issues and risks affecting the marketing campaign.

Generate marketing budget, book and account for advertising and media ensuring funds are allocated to correct partners.

Manage advertising settlements for each show to ensure settlements are completed accordingly.

Work with national tour director, talent buyers, and regional marketing director to plan marketing spend; collaborate with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.

Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions.

Develop digital advertising plans to optimize campaigns for best performance to drive ticket sales.

Oversee publicity, advance press interviews, secure and manage artist availability for promotions with management, label and public relations agencies.

Collaborate with agencies and vendor partners such as Ticketmaster and AXS on marketing opportunities, product development, and improving efficiencies.

Education, Experience and Certifications

BA/BS Degree (4‑year) in Marketing/Business Communications or a related field (Advanced Degree Preferred)

6–8 years of related work experience

Experience with media buying, executing digital media plans and omni‑channel digital marketing

Experience working with email, mobile and digital marketing programs

Experience sourcing and managing content development and publishing

Experience and knowledge of the music industry

Knowledge and Skills

Strong knowledge of data analysis and budgeting

Strong knowledge of programmatic media and real‑time bidding

Strong knowledge of social media and online marketing initiatives and strategies

In‑depth knowledge of social media platforms (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest, etc.) and how to deploy each in different scenarios

Computer savvy with knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, WordPress

Proficiency with Microsoft Office (Outlook, Word, Excel) and ability to learn required business systems

Strong proficiency in content marketing theory and application

Detail oriented with a high standard for quality and ability to multitask and manage multiple campaigns and projects at once

Creativity and documented immersion in social media

Excellent interpersonal, written and verbal communication skills

Ability to effectively supervise and lead a productive team

Ability to switch between the creative side of marketing and the analytical side, with a proven track record of analytically sound ideas

Salary and Benefits
Payscale: $75 K – $82 K
Bonus: Eligible under the current bonus plan requirements.

Benefits: Medical, dental and vision insurance; paid holidays; vacation and sick time; company‑paid basic life insurance; voluntary life insurance; parental leave; 401(k) plan with 3% employer match; flexible spending and health savings account options; wellness offerings.

Equal Opportunity Employer Statement
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

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