Description
Berg Hospitality Group is seeking a creative, highly organized Social Media Manager & Content Creator to oversee content and day-to-day social media management for multiple restaurant and hospitality brands.
Reporting to the SVP of Marketing, this role will manage the full social media process-from planning and production to publishing, engagement, and reporting.
This Houston-based position requires reliable transportation and regular travel to restaurant locations, events, and photo shoots.
Responsibilities
- Develop and manage monthly content calendars aligned with company priorities, promotions, events, and seasonal campaigns
- Create content strategies tailored to each concept’s distinct brand voice and visual identity
- Collaborate with Marketing, Operations, Culinary, Private Events and restaurant teams to identify content opportunities
- Capture and edit photography, short-form video, interviews, testimonials, and behind-the-scenes content featuring food, beverages, interiors, team members, events, and guest experiences
- Produce platform-specific reels, stories, carousels, graphics and written posts
- Write concise, compelling copy tailored to each brand and platform
- Coordinate professional photography and videography, including creative briefs and shot lists
- Maintain an organized library of photography, video, and brand assets
- Schedule and publish content across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms
- Provide live social media coverage for select events and activations
- Monitor and respond to comments, messages, tags and guest inquiries in a timely, professional and on-brand manner
- Engage with followers, partners, influencers and community accounts to strengthen relationships and expand reach
- Monitor trends and test new formats, creative approaches and publishing strategies
- Track growth, engagement, reach, traffic and campaign results and provide concise monthly reports
- Use performance insights to continually refine content strategies
- Support paid social media campaigns and budget management, with guidance
Requirements
Qualifications
- Bachelor’s degree in marketing, communications, digital media or a related field, or equivalent experience
- Two or more years of experience in social media management, content creation, or digital marketing
- Portfolio demonstrating strong short-form video, photography, editing, and storytelling skills
- Experience managing Instagram, Facebook, TikTok and LinkedIn
- Strong understanding of social media trends, analytics, and best practices
- Proficiency with tools such as CapCut, Edits, Lightroom, Canva, or Adobe Creative Suite
- Excellent copywriting, communication, and organizational skills
- Ability to create distinct content for multiple brands while managing competing deadlines
- Friendly, professional, and collaborative approach
- Must live in the Houston area and have reliable transportation
- Availability to occasionally work nights and weekends for events or timely coverage
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