Performance Marketing Strategy & Incentives Lead

Performance Marketing Strategy & Incentives Lead – SSF, CA
Job Duration: Long Term Contract (Possibility Of Extension)

Pay Rate: $78 - $80/hr on W2

Company Benefits: Medical, Dental, Vision, Paid Sick leave, 401K

Our Client is seeking a Performance Marketing Strategy & Incentives Lead to support the evolution of a data-driven, experimentation-led marketing organization. This role will partner with Marketing, Analytics, Finance, and Operations teams to drive performance marketing initiatives through measurement, optimization, experimentation, reporting, and incentive program management.

The ideal candidate will have experience in marketing analytics, performance marketing, experimentation frameworks, dashboard reporting, and cross-functional stakeholder management. Experience with Google Analytics (GA4), Adobe Analytics, SEO, digital advertising platforms, and data visualization tools is highly preferred.

Key Responsibilities

Manage and support the execution of Genentech's Marketing Incentives Program, including experiment evaluation, scoring, rankings, and reporting.

Evaluate optimization and experimentation submissions and provide leadership-ready recommendations for quarterly and annual awards.

Develop, maintain, and enhance performance marketing dashboards, scorecards, and reporting frameworks.

Partner with marketing teams to improve experiment design, measurement methodologies, and optimization strategies.

Validate experiment submissions against established qualification, measurement, and statistical significance criteria.

Support A/B testing, geo-holdout testing, and other experimentation initiatives.

Manage recurring data ingestion, validation, quality assurance, and reporting processes across multiple marketing data sources.

Monitor data integrity, reporting timelines, and measurement governance standards.

Collaborate with Marketing Operations, Digital & Data Analytics, Finance, and business stakeholders to ensure consistent reporting methodologies.

Develop operational documentation, governance frameworks, process workflows, SOPs, and reporting playbooks.

Support annual recognition and awards programs through case study evaluations, scoring coordination, and leadership reporting.

Identify opportunities for process improvement and scalable marketing measurement solutions.

Required Qualifications

Bachelor's degree in Marketing, Analytics, Business, Data Science, Information Systems, or related field.

5+ years of experience in:

Performance Marketing

Marketing Analytics

Marketing Operations

Business Analytics

Digital Marketing Measurement

Experience working with:

Marketing performance data

Experimentation frameworks

Dashboard reporting

Campaign measurement

Strong understanding of:

Performance marketing principles

A/B testing methodologies

Statistical significance

Marketing attribution

Optimization frameworks

Experience working cross-functionally with marketing, analytics, operations, and finance teams.

Strong analytical and problem-solving skills.

Excellent communication and stakeholder management abilities

Preferred Qualifications

Experience with:

Google Analytics 4 (GA4)

Adobe Analytics

Google Tag Manager

SEO and organic search analytics

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Reddit Ads

Proficiency in:

Tableau

Power BI

Looker

Excel/Google Sheets

SQL

Experience running:

A/B Tests

Multivariate Tests

Geo Holdout Experiments

Incrementality Testing

Knowledge of pharmaceutical, biotech, healthcare, or regulated industries.

Experience with incentive programs, performance recognition programs, or governance frameworks.

Skill Set : Performance Marketing, G4Analytics, SEO, Marketing Analytics

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