Head of Audience Strategy & Data Activation

Publicis Groupe seeks a Director of Audience Strategy to scale data-led work across multiple clients. You will partner with VP and leadership to implement a strategic roadmap, educate client teams on 1P/2P/3P data, and drive real-time optimization across platforms. The role demands strong collaboration, strategic vision, and deep ad tech expertise.
You will guide audience playbooks, work with CDPs and data vendors, and lead a team to deliver measurable outcomes for campaigns and clients alike.

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