Performance Marketing Consultant (Meta Ads, Google Ads & AI-Powered Growth)

Herbal Goodness Performance Marketing ConsultantHerbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium herbal supplements, teas, liquid extracts, superfoods, and functional wellness products.We are seeking a highly skilled, AI-enabled Performance Marketing Consultant to take ownership of our Meta and Google advertising ecosystem and drive measurable revenue growth, improved ROAS, and stronger customer acquisition.This is not a traditional agency management role.We are looking for a hands-on growth operator who can rapidly audit, optimize, and scale our Meta and Google Ads accounts while leveraging AI tools to uncover opportunities, improve campaign performance, and generate meaningful business results.The successful candidate should be able to demonstrate measurable improvements within the first 3–4 weeks of engagement.This role is ideal for someone who combines:Deep advertising expertiseStrong analytical skillsAI-powered optimization capabilitiesExceptional communication skillsA relentless focus on business resultsPrimary ObjectiveDrive profitable revenue growth through:Meta AdvertisingFacebook AdsInstagram AdsRetargeting CampaignsCustomer Acquisition CampaignsGoogle AdvertisingGoogle Search AdsGoogle Shopping AdsPerformance Max CampaignsYouTube AdsRetargeting CampaignsGrowth GoalsIncrease revenueImprove ROASReduce CPAIncrease conversion ratesImprove keyword coverageImprove keyword harvestingIncrease customer acquisitionReduce wasted ad spendImprove account structure and efficiencyKey ResponsibilitiesMeta Ads ManagementConduct a complete audit of existing Meta campaignsAnalyze campaign structure, audiences, creatives, and attributionIdentify inefficiencies and wasted spendOptimize campaign architectureBuild and scale winning audiencesDevelop advanced retargeting strategiesImprove customer acquisition efficiencyLaunch and manage A/B testsMonitor and improve campaign performance dailyGoogle Ads ManagementConduct a comprehensive audit of all Google Ads campaignsReview: Search Campaigns, Shopping Campaigns, Performance Max Campaigns, Display Campaigns, YouTube CampaignsImprove keyword targeting and coverageBuild and maintain robust negative keyword listsImprove Quality ScoresImprove campaign structureImprove conversion trackingIdentify opportunities for scaling profitable campaignsKeyword Research & HarvestingConduct deep keyword researchIdentify: High-converting keywords, Emerging search opportunities, Competitor keyword opportunities, Long-tail keyword opportunitiesDevelop a systematic keyword harvesting processBuild ongoing keyword expansion strategiesTranslate paid search insights into SEO opportunitiesAI-Powered Account OptimizationThe successful candidate must have significant experience using AI to improve advertising performance.Required AI ExperienceDemonstrated expertise using:Claude AIChatGPTOther advanced AI toolsAI ResponsibilitiesUse AI to:Analyze advertising account performance and present in the dashboard or automated reportsReview large datasets quickly and accuratelyIdentify trends and anomaliesSurface growth opportunitiesImprove keyword research and harvestingOptimize ad copy and creative testingImprove campaign structuresGenerate performance recommendationsProduce executive-level reporting and analysisCandidates should be able to clearly explain how AI is incorporated into their workflow and how it drives better results than traditional account management approaches.Landing Page & Funnel OptimizationReview and provide recommendations for:Product PagesCollection PagesLanding PagesCheckout FlowConversion FunnelsIdentify opportunities to improve:Conversion RatesAverage Order ValueCustomer Acquisition EfficiencyRevenue Per VisitorPerformance Analysis & ReportingProvide weekly reporting and insights covering:SpendRevenueROASCPAConversion RateCTRCPCImpression ShareKeyword PerformanceCampaign PerformanceAudience PerformanceReports should focus on:InsightsRoot causesOpportunitiesAction plansNot simply reporting metrics.Expected ResultsPre-WorkComplete account auditsIdentify quick winsPresent findings and optimization roadmapWeek 1Implement campaign restructuringLaunch keyword improvementsImprove bidding and targetingWeek 2Launch testing initiativesExpand keyword harvestingOptimize budget allocationWeek 3-4Deliver measurable account improvementsPresent growth opportunities and scaling planWe expect to see meaningful movement in account performance within the first 30 days.Key Performance Indicators (KPIs)Success in this role will be measured by:Revenue GrowthReturn on Ad Spend (ROAS)Cost Per Acquisition (CPA)Conversion Rate ImprovementClick Through Rate (CTR)Cost Per Click (CPC)New Customer AcquisitionKeyword CoverageKeyword Harvesting SuccessReduction in Wasted SpendPerformance Max EffectivenessMeta Campaign ProfitabilityRequired Qualifications5+ years managing Meta Ads and Google Ads for e-commerce brandsProven success scaling revenue through paid mediaStrong understanding of: Google Search, Google Shopping, Performance Max, Meta Ads, Retargeting, Attribution, Conversion TrackingSignificant experience using AI to analyze, optimize, and scale advertising accountsStrong analytical and reporting skillsExperience managing advertising budgets of $10,000+ per monthAbility to identify and execute growth opportunities quicklyAbility to explain account performance clearly to business owners and leadership teamsPreferred Experience