Multimedia Content Specialist
Position Information
Job Title: Multimedia Content Specialist
Union Level:
Department: Marketing
Campus: Sacramento
Posting Number: 201304365P
Full or Part Time: Full Time
Number of Months: 12
Work Schedule: Work performed during standard business hours. Occasional evening and weekend availability will be required to capture photos at campus events and activities. Regular scheduled hours will be Monday through Friday, forty (40) hours a week. This is an in-person position.
Position End Date:
Open Date:
Close Date:
Open Until Filled: No
Special Instructions to Applicants: For Applicants Seeking Job Opportunities within the University Internal: Internal applicants will be considered within the first five (5) business days of the posting period. External: External applicants will be considered on the sixth (6) business day of the posting period.
Sponsorship: This position is not eligible for a visa sponsorship now or in the future.
Position Summary Information
Under the direction of the Assistant Dean of Law School Marketing and Communications at the University of the Pacific McGeorge School of Law, the Multimedia Content Specialist will develop, curate, write and edit compelling and engaging content for multiple platforms and publications including news stories, blogs, social media campaigns, email campaigns, digital newsletters, websites, videos, events, and the university's magazine. The Multimedia Content Specialist will have a deep understanding of news and its relationship and application to social media and digital communications to attract prospective students, and engage employees, donors, alumni, supporters and key influencers to become advocates and champions. This experienced and versatile communicator will assist in enrollment marketing efforts for multiple departments at the law school, including academic programs and the Salzburg study abroad programs. This position is located on the Sacramento Campus and will work in-person on campus.
Established in 1924, University of the Pacific McGeorge School of Law is a private, not-for-profit law school in California's capital city. McGeorge is widely renowned for its cutting-edge practical training of students, exceptional trial advocacy programs, and diverse and unique opportunities for students at the intersection of the law and public policy. Our faculty are globally and nationally respected experts, including Retired U.S. Supreme Court Associate Justice Anthony M. Kennedy. McGeorge also boasts an alumni base practicing in every state in the U.S. and more than 6881 countries around the world. The law school is also actively engaged in efforts to make it one of the leading anti-racist law schools in the country. McGeorge offers a full-time and evening Hybrid Evening JD program, an LLM degree, a JSD degree, an MPA degree, an MPP degree, and an MSL degree.
Essential Functions
Establish, coordinate, and execute social media strategy for the law school, under the direction of the Assistant Dean of Law School Marketing and Communications. Develops and updates social media content and monitors brand's social networks, responding to comments and collecting feedback from audiences. Creates comprehensive plans for social media engagement, including conducting market research to identify social media sites preferred by target audiences, engaging types of posts, and peak engagement posting times. Cultivate data-driven, high-impact, and results-oriented enrollment marketing practices to ensure annual enrollment of a high-achieving and diverse student body within the JD program and LLM program. Capture, create, and edit captivating high-quality visual images to promote the law school. Provide on-site event photo/video coverage for key institutional moments (e.g., Commencement, JD Admissions Open House, Admitted Students Day, orientation, yield events, etc.) on a rotating basis during evenings or weekends. Record and edit compelling videos to be used across various platforms, including websites, social media, and digital newsletters that authentically showcase McGeorge's community, academics, and campus life. Videos should be in alignment with university brand, goals and objectives. Produce long-form horizontal videos for YouTube and short-form vertical videos for TikTok, Instagram Reels, YouTube Shorts, and emerging platforms. Maintain organized digital asset libraries with appropriate metadata, versioning, and usage rights. Upload finished content and b-roll to digital libraries for future possible use. Develop major story and feature ideas that elevate University of the Pacific McGeorge School of Law regionally and nationally; creates and edits an extensive and wide array of compelling and interesting news and feature stories, web and magazine features, profiles, bios
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En Español:
Título de trabajo: Nivel de sindicato de especialistas en contenidos multimedia: Departamento: Campus de Marketing: Sacramento Número de publicación: 201304365P Tiempo completo o parcial: Nombre de tiempo completo Meses: 12 Horario laboral: Trabajo realizado durante las horas laborales estándar. Se requerirá disponibilidad ocasional en las noches y los fines de semana para capturar fotos en eventos y actividades del campus. Los horarios programados regulares serán de lunes a viernes, cuarenta (40) horas a la semana. Esta es una posición en persona. Posiciones Finales: Fecha de apertura: fecha de cierre: Abierta hasta la fecha de cumplimiento: No hay instrucciones especiales para los solicitantes: Para los candidatos que buscan oportunidades de trabajo dentro de la Universidad. El especialista en contenido multimedia tendrá una profunda comprensión de las noticias y su relación y aplicación a las redes sociales y las comunicaciones digitales para atraer a los estudiantes potenciales, y involucrar a empleados, donantes, exalumnos, partidarios e influencers clave para convertirse en defensores y campeones. Este comunicador experimentado y versátil ayudará en los esfuerzos de marketing de inscripción para múltiples departamentos de la escuela de derecho, incluidos los programas académicos y los programas de estudio en el extranjero de Salzburgo. Esta posición se encuentra en el campus de Sacramento y trabajará en persona en el campo. Establecida en 1924, la Universidad del Pacífico McGeorge School of Law es una escuela privada, sin fines de lucro en la capital de California. McGeorge es ampliamente conocida por su capacitación práctica de vanguardia de estudiantes, programas de defensa de juicios excepcionales, y diversas oportunidades para los estudiantes de la ley y la política pública. McGeorge ofrece un programa de JD híbrido a tiempo completo y nocturno, un título de LLM, una licenciatura en JSD, una titulación en MPA, una licencia en MPP y un título en MSL. Funciones esenciales Establecer, coordinar y ejecutar una estrategia de redes sociales para la escuela de derecho, bajo la dirección del Decano Asistente de Marketing y Comunicaciones de la Facultad de Derecho. Desarrolla y actualiza el contenido de las redes sociales y monitoriza las redes de la marca, respondiendo a los comentarios y recolectando comentarios de la audiencia. Crea planes integrales para el compromiso de las medios sociales, incluida la realización de investigaciones de mercado para identificar los objetivos de los medios sociales preferidos por la audiencias objetivo, los tipos de publicaciones atractivas y los horarios de publicación máximos. Produce vídeos horizontales de formato largo para YouTube y vídeos verticales cortos para TikTok, Instagram Reels, YouTube Shorts y plataformas emergentes. Mantenga bibliotecas de activos digitales organizadas con metadatos, versiones y derechos de uso apropiados. Sube contenido terminado y b-roll a las bibliotecas digitales para un uso posible en el futuro. Desarrolle grandes historias e ideas de características que eleven la Escuela de Derecho de la Universidad del Pacífico McGeorge a nivel regional y nacional; crea y edita una amplia y amplia gama de noticias y historias de características atractivas e interesantes, características web y revistas, perfiles, biografías #J-18808-Ljbffr.