SEO & AI Search Content Writer – Commercial Insurance

Create and deliver high-quality strategic copy for GEICO’s Commercial Insurance business, including landing pages, blog posts, and long-form SEO articles

Use AI-powered tools to streamline content creation, generate ideas, and optimize outputs while maintaining GEICO’s brand voice

Develop content using traditional SEO, GEO, and AEO strategies

Optimize content for voice search, answer engines, and modern search intent

Track, analyze, and report on Commercial Insurance SEO content performance

Review and refine AI-generated content for tone, consistency, effectiveness, brand, quality, SEO, GEO, and AEO standards

Monitor Google algorithm updates, AI advancements, and commercial insurance SEO trends

Improve content workflows by refining AI prompts, developing reusable frameworks, and establishing structured processes

Ensure content follows GEICO brand guidelines, voice, and messaging standards

Collaborate with Marketing, Product, designers, marketers, SEO specialists, and cross-functional teams on content planning and execution

Test content ideas, gather insights, and implement scalable solutions to drive business growth

Coordinate online article and digital content creation and publication

Manage workflows, upload content to the internal CMS when needed, and ensure timely delivery

Report to the Director of Marketing Strategy, SEO

Requirements

4–6 years of professional copywriting experience

Strong portfolio showcasing diverse work across digital formats

Proven experience creating SEO-driven content, including keyword optimization and on-page SEO

Solid understanding of search intent, topical depth, and structured formatting

Strong understanding of GEO and AEO strategies

Experience optimizing content for LLMs and answer engine algorithms

Demonstrated experience using AI-powered tools for content creation workflows, ideation, and optimization

Ability to translate marketing briefs and strategic concepts into clear, engaging content

Experience tracking and analyzing content performance metrics

Ability to derive actionable insights and refine content strategies

Ability to collaborate with designers, marketers, and SEO specialists

Understanding of Google algorithm updates, SEO trends, and the Commercial Insurance SEO ecosystem

Exceptional proofreading and editing skills

Ability to manage multiple projects and deadlines

Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent work experience

Proactive mindset and adaptability to industry trends, AI advancements, and evolving SEO/GEO/AEO practices

At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Core Competencies
Demonstrates expertise in creating SEO-driven content and optimizing it for various digital formats, including voice search and answer engines. Proficient in using AI-powered tools to enhance content workflows and track performance metrics in the Commercial Insurance sector.

Highest-signal resume keywords

SEO Content Creation

AI-Powered Tools

Content Performance Analysis

GEO and AEO Strategies

Copywriting Experience

ATS Optimization Keywords
Hard Skills

SEO Optimization

Content Strategy

Keyword Optimization

Proofreading

Editing

Content Management Systems

Search Intent Understanding

Topical Depth

Structured Formatting

Content Workflow Management

Soft Skills

Collaboration

Proactive Mindset

Adaptability

Project Management

Communication

Industry Keywords

Commercial Insurance

SEO Trends

Google Algorithm Updates

Digital Content

Brand Voice

Tools & Technologies

AI Content Creation Tools

Google Analytics

SEO Tools

Content Management Systems

#J-18808-Ljbffr