Director, Technology Public Relations - Western Digital

In this role, you will join WD’s public relations function at a defining moment. With WD forming the storage foundation of the AI-driven data economy, how the company is covered — in the press, in trade publications, in podcast conversations, and across digital media — shapes perception with customers, partners, investors, and talent alike. This role is responsible for building and executing a proactive, narrative-driven technology PR program that cuts through the noise of a crowded enterprise tech landscape and establishes WD as an essential voice in the AI infrastructure conversation.
You will serve as the primary interface between WD's executive team and the media ecosystem — from top-tier technology press to influential trade outlets and emerging digital voices — and will be responsible for both the strategy and the day-to-day execution that keeps WD's story in front of the right audiences at the right moments.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Develop and own WD's global tech PR strategy, including narrative architecture, message platform, and a proactive story calendar that aligns with product launches, executive thought leadership, industry events, and broader market moments in AI, cloud, and data infrastructure
Serve as the primary relationship owner for WD's important media contacts — across top-tier technology press and trade publications — building trusted, ongoing relationships that go beyond reactive pitching to genuine editorial partnership
Lead all aspects of media relations, including proactive story development and pitching, press release writing and distribution, embargo management, exclusive placements, and rapid response to breaking news or competitive developments
Direct external PR agency relationships, including setting priorities, reviewing deliverables, and holding agency teams accountable to measurable outcomes
Partner with executive communications to develop and place thought leadership content — op-eds, bylines, contributed articles, and speaking opportunities — that positions WD's senior leaders as credible, distinctive voices in the AI infrastructure conversation
Develop and execute launch PR strategies for major product announcements, and partnerships— coordinating across Product Marketing, Product, Legal, and IR to ensure launches land with maximum impact and consistent messaging
Build and manage a proactive executive visibility program, identifying and securing opportunities for WD leaders in podcasts, panels, keynotes, media roundtables, and industry awards programs that reinforce strategic positioning
Monitor the media landscape continuously, tracking coverage broader industry narratives, synthesizing insights that inform executive decision-making and help the team stay ahead of emerging story angles

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