Senior Director, US Marketing - Ottava

Purpose OTTAVA is J&J’s soft-tissue surgical robotics platform entering a competitive market. US success depends on localizing, evidencing, and activating product value across diverse customer segments.
You Will Be Responsible For Own downstream US-specific product marketing for OTTAVA, localizing the US value proposition across clinical, economic, and operational dimensions.
Translate global strategy, roadmap, and evidence into US value narratives reflecting local practice patterns, customer economics, and buying dynamics.
Define how OTTAVA value is communicated to US stakeholders across the customer lifecycle.
Serve as the primary US interface to Global Product Management and Global Marketing to ensure downstream insights inform global priorities.
Lead US clinical marketing to convert evidence/real-world experience into credible value messaging.
Engage KOLs, early adopters, and clinical experts; gather structured clinical/market insights to evolve the value proposition.
Own US Centers of Excellence (CoE) strategy and customer advocacy: select CoE criteria, translate CoE experience into reusable assets (case studies/testimonials), and maintain senior clinical/administrative relationships.
Build and own the US marketing plan; define value frameworks
arratives/content direction for downstream execution teams.
Partner with Commercial Operations and Customer Success to align messaging with onboarding/adoption/utilization; govern content consistency and monitor performance signals.
Translate global brand/product strategy into US messaging frameworks; co-develop US campaigns for adoption/utilization/expansion and ensure end-to-end customer experience alignment.
Build and lead the US OTTAVA Marketing organization; operate as a senior cross-functional leader.
Qualifications/Requirements Bachelor’s degree required; MBA or advanced degree strongly preferred.
12+ years in product marketing/downstream product management/commercial marketing in MedTech or complex healthcare markets.
Demonstrated success localizing global products into compelling market-specific value propositions.
Strong clinical marketing and KOL engagement experience; ability to synthesize clinical, economic, and operational inputs into value narratives.
Experience leading teams and launching products in large matrixed organizations.
Track record launching complex capital equipment/robotic platforms and surgery procedural marketing.
Preferred Launch-phase or high-growth business experience.
Strong executive communication and cross-functional leadership.
Benefits Vacation: 120 hours/year
Sick time: 40 hours/year (CO 48; WA 56)
Holiday pay (incl. floating): 13 days/year
Work/Personal/Family time up to 40 hours/year
Parental leave: 480 hours
Bereavement: 240 immediate/40 extended family
Caregiver leave: 80 hours
Volunteer leave: 32 hours
Military spouse time-off: 80 hours
Application (Not specified in the job description.)

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