Assistant Director, Digital Marketing & Communications

Assistant Director, Digital Marketing & CommunicationsThe Assistant Director, Digital Marketing & Communications executes Cardozo Law School's digital marketing program in support of Admissions, the Office of Institutional Advancement, and reputation goals. Reporting to the Associate Dean for Marketing & Communications, the Assistant Director works with the Associate Dean to translate the school's marketing priorities into digital execution across the website, email, and digital advertising.This is a hands-on role. The Assistant Director serves as Cardozo's day-to-day operator for its content management system (Drupal) and its marketing automation and CRM platform (HubSpot) — building and maintaining web pages, landing pages, and email campaigns directly, while delegating routine production to a Communications Associate. For paid media, the Assistant Director serves as Cardozo's liaison to Yeshiva University's central marketing team and external agencies, advising on targeting and creative and maintaining the forms and conversion tracking that connect campaigns to admissions outcomes.Core responsibilities include keeping the Cardozo website accurate and current in coordination with page owners across the school, building segmented email campaigns that engage current, prospective, and admitted students, supporting the Office of Institutional Advancement's alumni and donor communications, and reporting on digital marketing performance. The Assistant Director is one of five marketing and communications professionals who lead the function for Cardozo and supervises one Communications Associate.Position Responsibilities:Website Strategy and MaintenanceCRM/Email MarketingDigital AdvertisingAnalytics & ReportingManagementExperience & Educational Background:Bachelor's degree in Communications, Marketing, Digital Media, or similar4+ years of experience in a digital marketing and/or communications roleSkills & Competencies:Strong experience with marketing automation, email, and CRM tools; experience in Hubspot strongly preferredStrong experience with web and CMS tools, Drupal preferredExperience with analytics and reporting platforms and tools (Google Analytics, Google Data Studio, Excel, etc.)Basic HTML and CSS knowledgeExperience with digital advertising execution or oversightStrong project management competencyVery strong writing and communication skillsDemonstrated experience partnering with stakeholders and colleagues across the organization on both technical and non-technical mattersExperience interpreting data and presenting it in a digestible way to senior and executive staffApplication Instructions:Resume and cover letter requiredSalary Range: $80,000 - $85,000About Us:The Benjamin N. Cardozo School of Law is a leader in legal education, located in Manhattan's Greenwich Village. The law school is renowned for its program in intellectual property, which includes the FAME Center for Fashion, Arts, Media and Entertainment Law. Cardozo Law has a long tradition of public advocacy and is the birthplace of the Innocence Project and the home of our Center for Rights and Justice. Cardozo Law School offers an excellent compensation package, and a broad range of employee benefit plans. The law school is a secular institution within a religious university and welcomes people of all religions, ethnic backgrounds, races and sexual identities.Equal Employment Opportunity:Yeshiva University is an equal opportunity employer committed to providing employment opportunities to all employees and candidates without regard to race, color, age, sex, national origin, disability status, or any other characteristic protected by federal, state or local laws.