Brand Manager, PranaSleep

Description: PranaSleep is seeking a strategic and results-driven Brand Manager to lead the development and execution of brand initiatives that drive growth, elevate market presence and strengthen customer engagement. In this role, you will be responsible for shaping brand strategy, overseeing go-to-market initiatives, and ensuring consistent brand positioning across all channels and partners. You will collaborate cross-functionally, both internally and externally, to deepen brand awareness, support retail and wholesale partners, and deliver measurable business impact through insight-driven brand management.
3-5 years of experience in brand management, marketing, or related roles within the mattress, home furnishings, or consumer goods industry
Strong understanding of brand strategy, positioning, and go-to-market execution for a growing brand across retail and digital channels
Proven ability to drive brand growth through successful campaign development, partner management and performance optimization
Experience analyzing market trends, consumer insights, and competitive landscapes to inform strategic decisions

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