Product and Content Marketing Manager

Position Overview
We have one job: To keep American workers safe. NSA is looking for self-starters who can help support our mission. Are you ready?

Essential Job Functions
Product Marketing & Positioning

Develop and refine product value propositions and messaging frameworks that clearly articulate differentiation and market value.

Define and maintain competitive positioning and messaging against key market competitors.

Translate product capabilities, features, and technical attributes into clear messaging aligned with target industries, hazards, and customer use cases.

Align with product launch strategy and commercialization efforts, ensuring coordinated go-to-market execution across teams.

Content Strategy & Governance

Own the content strategy and editorial governance to ensure consistency, brand alignment, and strategic messaging.

Develop integrated content plans and campaigns aligned with product priorities, market opportunities, and revenue objectives.

Ensure content aligns with customer journey stages and supports both demand generation and sales enablement.

Manage the full content lifecycle including planning, development, approvals, publication, and ongoing optimization.

Content Development & Execution

Lead the creation of marketing content including product messaging, articles, case studies, application guides, videos, campaign assets, and digital content.

Manage the development and production of content in partnership with internal creative resources and external partners.

Ensure marketing content is optimized for multiple channels including web, social media, email campaigns, and sales enablement platforms.

Prioritize and manage content production workflows to ensure timely delivery of marketing assets.

Sales Enablement & Messaging

Partner with Sales and Sales Operations to develop sales messaging frameworks, playbooks, and enablement materials.

Create tools that help sales teams communicate product value effectively in competitive selling environments.

Ensure messaging consistency across sales presentations, marketing materials, and customer-facing communications.

Support channel partners with clear messaging and sales-ready materials.

Vertical & Thought Leadership Content

Develop industry and hazard-specific storytelling that positions the company as a thought leader.

Translate product capabilities into practical problem-solution narratives relevant to priority vertical markets and customer segments.

Support development of thought leadership content that positions the company an authority in workplace safety and protective apparel.

Voice of Customer & Market Insights

Collaborate with CX, Product, and Sales teams to capture Voice of Customer insights.

Use customer feedback and market intelligence to refine messaging, content priorities, and positioning.

Inform product strategy with insights from market trends and customer needs.

Creative & Campaign Execution

Lead or collaborate on the creative execution of key marketing initiatives, ensuring content is engaging and aligned with brand standards.

Work cross-functionally with design, digital, and campaign teams to deliver high-impact marketing assets.

People Development

Lead, coach, and develop a high-performing marketing content and creative team.

Establish clear roles, expectations, and performance goals for team members.

Provide ongoing coaching, feedback, and professional development opportunities.

Foster a culture of collaboration, accountability, and customer-focused thinking.

Non-Essential Job Functions

Other duties as assigned

Training
On the job

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.

5-8+ years of experience in product marketing, content marketing, or B2B marketing.

Demonstrated experience developing messaging frameworks, product narratives, and strategic marketing content.

Proven ability to translate complex or technical product capabilities into clear, compelling customer value propositions.

Strong writing, storytelling, and content strategy skills across multiple formats.

Experience creating sales enablement and go-to-market assets.

Ability to translate complex product capabilities into clear commercial value.

Ability to collaborate effectively with cross-functional teams including Product Management, Sales, and Customer Experience

Preferred Qualifications

Experience marketing technical or industrial products in a B2B manufacturing or industrial environment

Experience supporting distributor-based or channel-driven sales models.

Experience developing marketing content that supports digital discovery, SEO, and campaign execution.

Experience managing creative teams or coordinating internal and external resources.

Experience working in a private equity-backed or high-growth organization.

Key Competencies
Strategic content marketing mindset, strong storytelling and messaging development capability, excellent communication and collaboration skills, strong organizational and project management ability, customer-focused decision making, ability to manage multiple priorities in a fast-paced environment, process-driven and detail-oriented, high level of accountability and ownership.

Physical Requirements
Long periods of sitting or standing at an individual workstation, heavy computer work.

Working Conditions
Daily work in a temperature controlled office environment, heavy computer work, must be able to stand/sit for duration of work day

EEO Statement
National Safety Apparel provides equal employment opportunities for all persons regardless of race, color, religion, sex, national origin, handicap, disability, ancestry, age, veteran status, marital status, sexual orientation or any other protected group status as defined by law.

Benefits We Offer

Medical

HSA Plan

Dental

Voluntary Vision

Voluntary Long-Term Disability

Employer-Paid Life and AD&D Insurance

Voluntary Accident Insurance

Voluntary Critical Illness Insurance

Voluntary Identity Theft Protection Insurance

Voluntary Legal Insurance

401K Plan with Company Match

Company Paid Holidays

Employee Assistance Program

Tuition Reimbursement

Bereavement

Paid Time Off

Paid Sick Time

Marketing Manager - Product and Content
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