Digital Marketing Coordinator

Crimson Park Digital is a boutique digital marketing agency based in Charlotte, North Carolina, and Charleston, South Carolina, that provides performance marketing and digital strategy services to clients nationwide. The Digital Marketing Coordinator will work closely with the Communications Manager, Account Manager, and broader client services team to support the execution of social media, content marketing, and digital communications initiatives across a variety of client accounts, as well as support internal operations needs. This role reports to the VP of Integrated Strategy & Operations and supports client satisfaction, account growth, and long-term client retention.

NOTE: While this is a remote position, we will only consider candidates in the Charlotte, NC metro area.

RESPONSIBILITIES:
Social Media Management & Administration

Schedule and publish client-approved social media content across LinkedIn, Facebook, Instagram, YouTube, Reddit, and other platforms using Metricool and Sprout Social.

Assist with monthly social content calendar maintenance and collaborate with the Communications Specialist to provide assistance with social media planning and execution

Monitor community engagement and elevate questions or opportunities to the appropriate team member.

Organize social media assets and maintain an organized content library within Shared Drive folders

Content Creation & Production

Participate in on-site photo and video content shoots for clients throughout the Charlotte region, and up to a 3-hr driving radius within North and South Carolina.

Capture social-first photo and video content using mobile devices and agency equipment.

Assist with creative planning and shot lists before client content sessions.

Organize captured assets for editing and distribution.

Perform light video editing and content preparation for social media platforms.

Resize and reformat posts across multiple platforms, upload creative assets, tag partners, optimize in-platform post settings, and perform quality assurance before publication.

Participate in on-camera agency social media videos and thought leadership

Assist with content compilation and design of monthly agency newsletter

Support Communications Manager with audience research and segmentation, as needed

Publish blog articles in CMS platforms and Google Business Profile posts in third-party platforms

Operations

Serve as monthly and ad hoc performance reporting lead by gathering and organizing platform performance metrics.

Conduct research on a project basis

Closely collaborate with internal agency team and external client teams professionally and positively

Assist with agency project management tasks in Monday.com

Support brand strategy projects as needed

Research and stay current on digital marketing best practices and social media trends

Demonstrate a passion for always doing the best work

Conduct business with a conscientious, straightforward, and dedicated work ethic

Respect all equally, internally and externally

Passionately uphold the agency's brand, culture, and values

POSITION QUALIFICATIONS
To perform this job successfully, the Digital Marketing Coordinator must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required.

Comfortable and productive in a remote work environment

Excellent written and verbal communication skills

Passion for social media and familiarity with video editing tools like Instagram Edits, TikTok, CapCut, and Canva

Strong attention to detail and a passion for delivering high-quality deliverables

Familiarity with social media scheduling platforms and content management systems (CMS)

Creative thinker with strong problem-solving skills and the ability to multitask and meet deadlines in a fast-paced environment

Confidence and excitement in your work and creative ideas

Minimum of 2 years of experience with marketing, communications, or similar role required.

Bachelor's or Associate’s degree

Familiarity with Google Workspace, Google Analytics 4, project management platforms, such as Monday, and video conferencing, such as Zoom

Have a valid driver’s license and insurance, and the ability to travel within North and South Carolina to attend sponsorship events, team meet-ups, and/or monthly onsite client content sessions

Why Join Crimson Park Digital?

Be part of a growing, innovative boutique agency and work with a passionate team that values creativity and collaboration

Enjoy a flexible, remote work environment

Competitive salary and 401(k)

Opportunities for professional development and career growth

Paid time off for holidays, vacation, sick leave, Summer half-day Fridays, and an extended end-of-year holiday break

Paid breaks for nursing or pumping mothers

Four weeks of paid parental leave

Mileage reimbursement for business travel

Monthly work-from-home stipend

Job Status: Full-time; 40 hours per week

Job Classification: Exempt

Location: Remote / Charlotte, NC

Salary: $55k - $60k based on experience

Candidates must be authorized to work in the United States, as Crimson Park Digital does not sponsor work visas. Crimson Park Digital participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Crimson Park Digital is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or basis of disability or any other federal, state, or local protected class.

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