Digital Marketing Lead

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There's another option. Freshworks. With a fresh vision for how the world works.

Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.

Fresh vision. Real impact. Come build it with us.

Job Description
We're looking for a hands-on Digital Marketing Lead to join our growing Marketing team. This role is ideal for someone who enjoys being in the work: building, launching, testing, and optimizing digital campaigns that support pipeline and revenue.

You'll execute end-to-end campaigns across paid media, email, web, and other digital channels while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and RevOps. We're looking for someone who is proactive, detail-oriented, eager to learn, and comfortable moving quickly in a fast-paced SaaS environment.

If you enjoy experimenting with new ideas, using data to improve performance, and finding smarter ways to work with AI, we'd love to meet you.

What You'll Do

Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email

Execute integrated campaigns that support new logo acquisition, pipeline, and revenue

Build audience segments and support targeted and account-based campaigns

Partner with Product Marketing to bring messaging, landing pages, creative, and campaign content to market

Monitor campaign performance and making ongoing optimizations based on engagement, conversion, and pipeline results

Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences

Work closely with Marketing Operations, RevOps, Sales, and Analytics to support campaign tracking, reporting, and attribution

Coordinate with agencies and vendors needed to support campaign execution

Use AI-powered tools and workflows to improve campaign building, reporting, personalization, and team efficiency

Share learnings and recommendations that help improve future campaign performance

Qualifications

3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience

Experience executing multi-channel digital campaigns from build and launch through optimization and reporting

Hands-on experience with some combination of:

LinkedIn Ads

Google Ads/ SEM

Paid social

Display or programmatic advertising

Email marketing

Comfortable working with campaign performance data and using insights to make optimizations

Experience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or Analytics teams

Strong project management skills and attention to detail

Ability to manage multiple campaigns and priorities in a fast-paced environment

Strong written communication skills and willingness to learn new tools and channels quickly

Experience with Marketo, Salesforce, Demandbase, 6sense, or other marketing/ABM platforms is a plus

Experience using AI tools to support campaign execution, reporting, research, or personalization is a plus

Additional Information
Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters.

The annual base salary range for this position is $130,000 - $152,000. This role is also eligible for a target bonus.

Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills, and level. Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

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