Social Media Specialist

The University of Dubuque is a growing faith-based University thatis seeking a Social Media Specialist . The University ofDubuque offers a competitive wage and an excellent benefits packageincluding tuition remission, paid holidays, vacation and sick time,and a retirement match.
Position Summary The Social Media Specialist develops and executes engaging socialmedia strategies that enhance the University of Dubuque'svisibility and authentically showcase the University to prospectivestudents, current students, alumni, and stakeholders. This positioncreates and manages multimedia content, collaborates with campusconstituents, maintains the social media calendar, monitorsanalytics and engagement, and supports campaigns across current andemerging platforms. The ideal candidate is a creative,collaborative communicator with strong digital content skills andthe ability to manage multiple priorities in support of theUniversity's mission.
Primary Responsibilities Develop and execute a comprehensive and creative social mediastrategy that enhances UD's visibility and showcases the University to prospective students and stakeholders
Reach out and collaborate with key campus constituents to establish and drive user-generated content to authentically amplify UD's online voice
Collaborate with the Office of University Relations' team to ensure social media strategies align with other marketing and communication efforts and department initiatives
Manage a robust social media calendar of consistent social media features along with campaign initiatives that utilize current as well as emerging social media platforms and tactics to support strategies and initiatives
Follow and evaluate engagement metrics across all platforms to assess the effectiveness of content types and campaigns to help inform future strategies
Proficient in photography and videography to create content that reflects authentic storytelling
Help to monitor social media communication traffic and responding to timely requests and inquiries
Perform other duties as assigned in support of the University'sMission, especially during peak activity times for campus events
Position Skills and Abilities Proficient and knowledgeable in all areas of social mediastrategies, development, and implementation - especially in a higher education setting
Identify key contributors and working with a wide variety of constituents in building and maintaining that communication network
Ability to establish and maintain short-term and long-term strategies
Ability to monitor and assess social media analytics
Proficient with digital devices to help with content creation
Ability to communicate messages, ideas, and information effectively
Superior judgement and interpersonal skills in working seamlessly and effectively with the campus community in partnership with vendors and campus departments
Requirements Bachelor's degree Required, Graduate degree Preferred
1+ years of social media experience and 2+ years in related fields is preferred
Familiarity with a University environment is preferred
Ability to work creatively and multi-task
Proficient with related software such as Adobe Creative Suite, and other relevant social media management software to support content calendar planning, and engagement strategies
Flexibility with schedule is important to attend some evening and weekend events
Affirmative Action/Equal Employment Opportunity Employer.
For more information regarding the Jeanne Clery Act, please go to https://www.dbq.edu/SafetySecurity/JeanneCleryAct/.

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