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Marketing Director

Dartcor · Parsippany, NJ, USA ·

Job type:
Freelance

About Us:
Dartcor Enterprises is the parent company behind a family of hospitality brands - Dartcor Hospitality, Chelsea Hospitality (The Morris Proper, General Coffee Co.), and Ome Caterers - operating across New Jersey, New York, Connecticut, and Pennsylvania. Together, our brands design restaurants, cafés, boutique hotels, workplace dining, catering, and cultural spaces that remind us why hospitality matters. Refined yet accessible, every concept brings people together, deepens belonging, and reintroduces timeless rituals of connection in ways that feel fresh, resonant, and unforgettable.

The Role:
We are seeking a Marketing Director to lead the next chapter of our growth. This is a rare opportunity to own and build the Marketing Operations of an enterprise that is reshaping how people experience hospitality across multiple brands and venues.

This role is responsible for leading all Marketing Operations functions across Dartcor Enterprises and its brands - Dartcor Hospitality, Chelsea Hospitality, and Ome Caterers. You will drive brand strategy, creative execution, digital performance, and business-specific campaigns that serve both B2B and B2C growth. You'll also lead a small in-house team, oversee agency and consultant partnerships, and develop the systems and structure needed to support a high-performing marketing operation spanning the full portfolio.

This is a hands-on, strategic, and highly collaborative role ideal for a dynamic marketing leader who can balance brand storytelling with business impact across a multi-brand environment.

What You'll Do:

Develop and lead marketing strategy across all Dartcor Enterprises brands - Dartcor Hospitality, Chelsea Hospitality, and Ome Caterers - aligned with enterprise growth goals

Build and manage a nimble, high-performing in-house team

Oversee brand development across the portfolio, ensuring each brand keeps a distinct voice while reinforcing the Dartcor Enterprises parent identity

Lead CRM, digital marketing, and content strategies that support both sales and brand awareness

Create and manage integrated B2B and B2C campaigns tailored to each brand and business need

Manage and evaluate agency and freelance partners across PR, creative, and paid media

Support enterprise-level strategic planning and growth initiatives, partnering with business unit leads across all brands

Shape the presence of Dartcor Enterprises and its brands across owned, earned, and social media channels

Drive influencer relationships and partnership marketing

Own the entire marketing budget and planning across the enterprise

What We Need From You:

5-10 years of diverse marketing experience, with demonstrated leadership in both B2B and B2C environments

Strong project management skills: planning, hitting tight deadlines, an eye for detail, a high bar for quality of execution, juggling multiple high priorities, and the ability to bring structure

Self-starter — able to connect the dots and anticipate needs, work without micromanagement, and proactively report status and elevate when support is needed

Can-do attitude — bring creative, cost-efficient solutions, look for opportunity, and like to build; entrepreneurial

Proven success developing brands and driving measurable business results, ideally across more than one brand or business unit

Experience managing teams and scaling marketing operations

Strong strategic thinking, creative instinct, and the ability to execute in a fast-paced environment

Exceptional taste and a deep appreciation for high-end hospitality, design, and culture

Strong digital marketing skills across SEO/SEM, paid media, email, and social — proficient with Google Ads, Meta Ads, email platforms (HubSpot, Mailchimp), and CMS tools

Data-driven, with proficiency in GA4, attribution reporting, and performance dashboards

Experience in hospitality, food & beverage, or lifestyle sectors is a plus — but not required

Skilled in managing cross-functional priorities and communicating with executive leadership

Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field

On-site presence required 4-5 days a week in Morristown, NJ

Nice to Have:

Experience with multi-brand or parent/sub-brand marketing architecture

Existing media or influencer relationships in the NJ/NYC market

Background in restaurants, catering, and events, or F&B marketing

Familiarity with hospitality CRM platforms

What You'll Get From Us:
This is not a legacy marketing role - it is a build, grow, and lead opportunity. You'll join an enterprise that is reshaping the future of hospitality by centering human connection, design, and care. You will help tell that story - and scale it across Dartcor Enterprises and our family of hospitality brands: Dartcor Hospitality, Chelsea Hospitality, and Ome Caterers.

Competitive salary commensurate with experience

Performance-based bonus tied to brand and revenue milestones

Comprehensive Medical, Dental, Life, and Vision insurance

401(k) to help you invest in your future

Paid time off to help support your life outside of work

Food & beverage perks across Dartcor properties

The chance to work alongside collaborative team members who share our core values and are eager to help build Dartcor Enterprises’ marketing operation

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