Paid Media Marketing Specialist

Location: Fully Onsite in New York, NY (10036); Monday - Friday, 9:00 AM - 6:00 PM.
Contract Duration: 9-Month W2 Contract (Full-Time hours).
Compensation Range: $40.00 - $44.00/hour (max).
Responsibilities Upload, schedule, and execute campaigns across various paid media managers and platforms, focusing primarily on search engine marketing (SEM) and app campaigns (Google Ads, Apple Ads, YouTube).
Monitor performance metrics against established KPIs, benchmarks, and campaign pacing to optimize outcomes.
Generate fresh audience targeting ideas, build campaigns, and deliver data-backed recommendations for optimization.
Update, format, and present regular performance reports to broader marketing teams and leadership.
Partner closely with platform channel owners and external vendors to keep buying techniques aligned with evolving platform capabilities.
Cross-collaborate with internal departments to communicate campaign progress, updates, and key learnings.
Qualifications Education: Bachelor's Degree required.
Experience: 1-3 years of hands‑on paid media experience within an agency or in‑house team, with a strong focus on direct‑to‑consumer growth/acquisitions.
Platform Expertise: Proven experience using ad platforms such as Google Ads, Apple Ads, and DV360.
Technical & Analytical Skills: Solid grasp of media math, advanced proficiency in G‑Suite, and hands‑on experience with project management platforms like Asana.
Bonus Qualifications: Prior exposure to upper‑funnel awareness campaigns, experience with Mobile Measurement Partner (MMP) tools like Kochava or AppsFlyer, or a background in the entertainment space.
Soft Skills: Highly organized, proactive problem solver with strong interpersonal skills and the ability to multi‑task in a fast‑paced environment.
JOBID: 092026-145792#LI-CELLA#LI-AU3
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.
Benefits & Perks medical
prescription
dental
vision
AD&D
life insurance offerings
short‑term disability
401K plan (all benefits are based on eligibility)
This posting is open for thirty (30) days.

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