Social Media Manager

EQUAL OPPORTUNITY EMPLOYMENT
People’s Light is an equal opportunity employer. We work to cultivate a deep and wide reach in order to connect with prospective employees who have varied experiences and skills, a collaborative attitude, and the capacity and desire for growth.

NON-DISCRIMINATION HIRING POLICY People’s Light seeks to recruit and retain a diverse workforce as a reflection of our commitment to create an antiracist, socially just, and inclusive presence in Chester County and our surrounding community. People’s Light does not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender identity, sexual orientation, age, disability, or any other legally protected characteristic. Applicants from populations historically underrepresented in the theatre field are strongly encouraged to apply.

Job Title: Social Media Manager
Reports To: Director of Marketing, Sales, and Patron Engagement
Location: On-Site
Position Type: Part-Time (less than 26 hours per week), Non-Exempt, Hybrid
Salary: $22.00/hour

About this Position
People's Light's Social Media Manager holds an important role on the marketing team at an exciting moment of evolution for the organization. Reporting to the Director of Marketing, Sales & Patron Engagement, and working in close collaboration with the Senior Marketing Manager, this position is responsible for supporting the creation and management of online campaigns for each People's Light production, events, The Farmhouse, and surrounding programming.

This is a creative, audience-forward role ideally suited for someone passionate about the performing arts, storytelling, and digital marketing. The Social Media Manager will develop engaging content, cultivate community connections, and help promote productions, events, and programs across multiple social media platforms, all while maintaining a consistent brand voice that reflects the mission and spirit of People's Light.

Key Responsibilities
Content Creation and Platform Management

Create and publish engaging content across social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn

Capture behind-the-scenes photos and videos during rehearsals, performances, and special events

Write compelling captions that reflect the theatre company's brand, voice, and mission

Maintain a consistent brand identity and visual aesthetic across all platforms

Community Engagement

Monitor social media channels and respond to comments and messages in a professional and timely manner that reflect People’s Light’s mission and spirit.

Actively engage with followers, community partners, and patron audiences to build and sustain online community

Collaborate with staff, artists, and community partners to gather content and highlight organizational activities

Campaign Support and Strategy

Assist in developing social media campaigns to promote productions, special events, auditions, fundraising initiatives, and educational programs

Support earned income goals through targeted digital campaigns aligned with marketing and development priorities

Stay current with social media trends, platform updates, and emerging content strategies

Analytics and Reporting

Track social media performance using analytics tools and prepare monthly reports with actionable recommendations for improvement

Other duties as assigned.

Qualifications
Required

Bachelor's degree in Marketing, Communications, Public Relations, Theatre, or a related field OR equivalent professional experience

Strong working knowledge of major social media platforms and current digital trends

Excellent written and verbal communication skills with the ability to adapt tone and voice across audiences

Basic photography and video editing skills using tools such as Canva, CapCut, Adobe products, or similar software

Strong organizational and time-management skills with the ability to manage multiple priorities simultaneously

Ability to work evenings and weekends as needed to cover performances and special events

Genuine passion for theatre, live entertainment, and community engagement

Preferred

Previous internship, volunteer experience, or campus leadership in social media management

Experience using social media scheduling and analytics platforms

Basic graphic design skills

Familiarity with the performing arts or nonprofit environment

Skills

Exceptional written communication with a strong editorial instinct for brand voice and audience engagement

Analytical thinking with the ability to interpret performance data and translate insights into strategy

Strong attention to detail and ability to manage deadlines across multiple concurrent campaigns

Collaborative, team-oriented approach with the ability to work cross-functionally with marketing, development, and artistic staff

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