Social Media Marketing and Enrollment Specialist

Benefits:

401(k)

401(k) matching

Competitive salary

Dental insurance

Employee discounts

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Wellness resources

Position Summary
The Learning Experience (Multi‑site Child Care Center Organization) is seeking a highly energetic, creative, and results‑driven Social Media & Enrollment Manager to strengthen the organization's online presence while driving enrollment growth. This role combines social media marketing, digital marketing, content creation, relationship‑building, and admissions support to help families discover, connect with, and enroll at our center.

The ideal candidate is social media savvy, outgoing, organized, and passionate about creating exceptional first impressions for prospective families.

Key Responsibilities
Social Media & Brand Marketing

Manage and grow the center’s social media presence across Facebook, Instagram, TikTok, and other digital platforms

Create engaging photo, video, and written content showcasing classroom activities, center culture, special events, and educational programs

Develop and execute monthly content calendars and marketing campaigns

Monitor social media engagement and respond professionally to comments, messages, and inquiries

Increase online visibility, parent engagement, and community awareness

Capture high‑quality photos and videos while ensuring compliance with center policies and permissions

Promote events, enrollment campaigns, seasonal programs, and community partnerships

Track social media performance metrics and recommend growth strategies

Collaborate with Organization's Digital Marketing Agency to optimize fund allocation, effectiveness and ROI metrics

Maintain a polished, consistent, and professional brand image online

Enrollment & Family Engagement

Respond promptly to all enrollment inquiries through phone, email, website, and social media channels

Build relationships with prospective families and guide them through the enrollment process

Schedule and facilitate engaging center tours in collaboration with Center Management

Follow up consistently with leads to maximize conversion from inquiry to enrollment

Maintain accurate lead tracking and enrollment records

Support Center Management in family onboarding and ensuring an exceptional customer experience

Collaborate with center leadership to meet enrollment and retention goals

Qualifications

Bachelor's degree in Digital Marketing or Marketing

Minimum of 2 years of experience in social media marketing, digital marketing, and customer engagement

Strong understanding of Instagram, Facebook, TikTok, Canva, and content creation tools

Excellent communication and interpersonal skills

Comfortable speaking with families and conducting tours

Creative thinker with strong organizational skills

Ability to multitask in a fast‑paced

Passion for early childhood education and community engagemenenvironment

Photography, video editing, and graphic design skills are a plus

Ideal Candidate Traits

Outgoing and personable

Creative and trend‑aware

Self‑motivated and results‑oriented

Strong follow‑up and relationship‑building abilities

Positive attitude with strong professionalism

Success Metrics

Increased enrollment inquiries and tour conversions

Growth in social media engagement and followers

Strong online reputation and community visibility

Positive family experience from inquiry through enrollment

Compensation
Competitive salary based on experience, with potential incentives tied to enrollment growth, lead conversion, and marketing performance.

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