Creative and Brand Manager

DI IS LOOKING FOR A BRAND AND CREATIVE MARKETING MANAGER
The Brand and Creative Marketing Manager is responsible for driving brand identity, executing marketing campaigns and overseeing creative production for an international retailer.

Key Responsibilities

Develop annual brand marketing plans to address, support and reach brand and marketing objectives

Establish strategies, tactics and reporting measures to monitor the success of plan execution

Work closely with Merchandising team to deliver a GTM (Go-to-Market) seasonal plan introducing new items, packages, promotions, collateral, training and sales tools to retail managers, sales staff and strategic business partners

Create and oversee project management and trafficking processes, including managing workflow, project timelines and resource allocation

Direct the creative team on designing and developing communications and materials that comply with brand guidelines

Direct and coordinate advertising, PR, social media, outreach and marketing events

Develop engaging and effective marketing communications and materials for multiple touchpoints: POS, print, outdoor, web, digital, social, mobile, email, etc.

Manage POS visual presentation, purchase experience and post-purchase engagement activities

Coordinate marketing events and activities with Regional Managers including defining event objectives, planning, scheduling, communications, training, shipping and setup of materials

Develop relationships with regional and store managers, understand their needs and provide the tools, services and support needed to increase their business

Work closely with regional marketing teams to analyze the performance of marketing initiatives and to identify new sales opportunities

Establish training programs to teach and reinforce key message points of your brands with store managers, sales staff and marketing partners

Provide regular updates on plan activity, progress, challenges, budget status and recommendations for improvement

Job Requirements

Undergraduate Degree in Marketing or Business Management required, Master’s Degree

5-7 years brand/creative services experience, preferably within the luxury goods category, managing a consumer brand in a retail environment

Strong marketer with business acumen and exceptional problem-solving skills

GTM (Go-to-Market) and project management expertise including plan creation and time/resource management

Outstanding communications skills including experience working with cross-functional teams, performance reporting and communicating with senior management

Results-oriented and able to thrive in a dynamic, fast-paced work environment

Strong organizational skills, detail-oriented and self-directed

Ability to meet deadlines and manage multiple projects simultaneously

Ability to react to directional changes quickly and positively

Advanced computer skills, including Word, Excel, PowerPoint with knowledge of various graphics design and internet-related software

This position reports directly to Marketing Director.

#J-18808-Ljbffr