We're partnering with a rapidly growing venture-backed HealthTech startup that's transforming the way care providers operate and serve families.
Having achieved exceptional early traction, the business is now looking to hire its first Head of Storytelling to build and scale a world-class content and social media engine from the ground up.
This isn't a traditional content marketing role.
We're looking for someone who can combine storytelling, brand building, social media strategy, content creation, and creator partnerships to help shape how the company communicates with clinicians, families, and the wider healthcare community.
You'll have the opportunity to define the brand narrative, build a high-performing content operation, and directly influence company growth.
What You'll Be Doing
- Own and scale the company's social storytelling strategy across Instagram, TikTok, LinkedIn, Facebook, and emerging channels
- Develop a compelling and consistent brand voice across all public-facing communications
- Create and oversee highly engaging short-form video, social content, graphics, and campaign concepts
- Build and manage relationships with creators, influencers, industry experts, and content partners
- Establish content processes, editorial guidelines, and scalable workflows
- Manage and mentor external freelancers and content contributors
- Work closely with leadership to translate company milestones, customer success stories, and product innovation into compelling content
- Connect content performance to business outcomes including lead generation, customer acquisition, and conversion metrics
- Use data and experimentation to continually refine content strategy and channel performance
Ideal Background
We're interested in speaking with candidates who have:
- 3-5+ years of experience in content marketing, social media, storytelling, brand marketing, or creator-led growth
- Experience building content programmes or social media functions from scratch
- Strong understanding of short-form video and platform-native content
- A proven track record of growing audiences and driving engagement through organic channels
- Experience balancing strategic planning with hands-on execution
- Excellent copywriting and communication skills
- Strong understanding of consumer behaviour and audience development
Nice to Have
- Startup or high-growth technology experience
- HealthTech, healthcare, or wellness experience
- Experience creating content for sensitive or emotionally nuanced audiences
- Creator marketing or community-building experience
- Experience managing freelance creators, agencies, or external partners
- Familiarity with AI-powered content and creative tools
Social & Content
- TikTok
- YouTube Shorts
Creative & Production
- CapCut
- Figma
Analytics & Growth
- Meta Ads Manager
- Google Analytics
- Social Analytics Platforms
AI & Productivity
- ChatGPT
- AI-powered content creation tools
Why Join?
- Join a company experiencing exceptional early-stage growth
- Significant ownership and influence from day one
- Opportunity to build a function from scratch
- Work directly with experienced founders and leadership
- Competitive compensation package including meaningful equity
- Be part of a mission-driven organisation helping improve outcomes within healthcare
Compensation
Additional benefits include:
- Meaningful equity package
- Health coverage
- Flexible PTO
- Relocation support available for exceptional candidates
- High-growth startup environment with significant career upside