Lifecycle Marketing Director: CRM & Engagement Leader

The Michaels Companies is seeking a Director of Lifecycle Marketing to lead end-to-end lifecycle programs, leveraging CRM, email, and SMS channels to maximize customer engagement and revenue. You will steer a cross-functional team and collaborate with Technology, Data Science, Brand Marketing, and Creative to deliver scalable, data-driven campaigns.
Responsibilities include strategic planning, program management, and ongoing optimization, with a focus on privacy, compliance, and best practices

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