Ecommerce Marketing Manager

DABOS, Inc. is a comprehensive supplier for science, biotech, medical, biochemical, chemical, pharmacological, and other laboratory needs, offering both common and hard-to-find products. The company partners with renowned brands as well as emerging labels to provide a wide range of solutions for research and laboratory environments. DABOS offers same-day free delivery on in-stock items through Dabos Super Rush, Sunday delivery, and subscription options for recurring supplies to keep operations running smoothly. Its dedicated procurement team handles custom orders and locates specialized products, aiming to save customers time and effort while delivering personalized service and competitive pricing.

JOB DESCRIPTION
The E-Commerce Marketing Manager will lead and manage our online marketing initiatives while acting as a strategic leader with deep expertise in various digital marketing channels, including Google Merchant, Google Ad Campaign Management, Social Media Campaigns, Google Analytics, Affiliate Marketing Programs, Application Performance Monitoring, SEO Optimization, and Amazon Seller Central Management. Ultimately, E-Commerce Marketing Manager will be responsible for driving online sales growth, enhancing customer engagement, and optimizing our digital presence.

The following is a brief non-exclusive list of the responsibilities and duties of the E-Commerce Marketing Manager:

Essential Functions and Responsibilities

Develop and execute comprehensive e-commerce marketing strategies aligned with company goals

Identify growth opportunities and develop plans to increase online sales and market share

Monitor industry trends and competitor activities to inform strategic planning

Oversee the management and optimization of Google Merchant Center accounts to ensure product listings are accurate and up to date

Plan, execute, and optimize Google Ad campaigns, including Search, Display, Shopping, and Video ads to drive traffic and sales

Monitor ad performance and implement data-driven adjustments to maximize ROI

Develop and manage social media marketing strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn

Create engaging content, plan promotional activities, and manage social media advertising campaigns to increase brand awareness and customer engagement

Analyze social media metrics and adjust strategies to enhance campaign performance

Utilize Google Analytics to track and analyze website traffic, user behavior, and campaign performance

Generate detailed reports and provide insights to inform marketing strategies and decision-making

Implement tracking and measurement solutions to assess the effectiveness of marketing initiatives

Develop and manage affiliate marketing programs to expand reach and drive sales

Recruit, onboard, and manage relationships with affiliate partners

Monitor affiliate performance and optimize programs to maximize revenue

Oversee application performance monitoring to ensure optimal website functionality and user experience

Collaborate with the IT and development teams to address any performance issues and implement improvements

Utilize performance data to enhance site speed, reliability, and overall user satisfaction

Lead SEO strategies to improve organic search rankings and drive website traffic

Conduct keyword research, on-page and off-page optimization, and technical SEO audits

Monitor SEO performance and implement changes to enhance visibility and rankings

Amazon Seller Central Management:

Manage and optimize Amazon Seller Central accounts to maximize sales and profitability

Ensure product listings are accurate, optimized for search, and compliant with Amazon policies

Monitor Amazon performance metrics and adjust strategies to improve rankings and sales

Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment

Set clear goals and expectations, providing regular feedback and professional development opportunities

Collaborate with cross-functional teams, including sales, product development, and customer service

Develop and manage the e-commerce marketing budget, ensuring efficient allocation of resources

Monitor spending and adjust strategies to stay within budget while maximizing impact

Report on financial performance and forecast future budgetary needs.

Comply with company policies, procedures, and regulatory standards

Additional duties as may be assigned

Qualifications and Requirements:

Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or equivalent advanced degree preferred

Minimum of 7-10 years of experience in digital marketing, with a preferred 5 years in a leadership role

Proven track record of driving e-commerce growth through effective marketing strategies

Strong understanding of digital marketing channels, including Google Merchant, Google Ad campaigns, social media, affiliate marketing, and SEO

Proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms (e.g., HubSpot, Marketo)

Experience with application performance monitoring and Amazon Seller Central management

Excellent analytical skills with the ability to interpret data and make data-driven decisions

Strong leadership and team management skills

Creative thinker with the ability to develop innovative marketing solutions

Quick learner with the ability to absorb extensive information on our brand's history, product offerings and communications/advertising programs

Proactive personality and self-motivated

Strong computer skills in Microsoft Office applications and the ability to learn new applications quickly

Strong organizational and time management skills

Strong analytical and problem-solving skills

Exceptional communication and interpersonal skills

Excellent attention to detail

High adaptability

In addition to sight, speaking and hearing, the physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.

Most work is performed in an office environment

May sit for long periods of time at desk or computer terminal

May use calculators, keyboards, telephone, and other office equipment during normal workday

Physical ability to carry or lift up to 25 lbs. using proper lifting techniques

Stooping, bending, twisting, and reaching may be required in completion of job duties

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