Growth Architect: Paid Media & Analytics

Populus Financial Group is seeking a Digital Marketing Manager to lead paid media strategy across search, social, display, and programmatic channels. You will manage end-to-end campaigns, optimize for CPA/ROAS, and collaborate with analytics to refine measurement and attribution.
The role emphasizes hands-on campaign execution combined with strategic planning, requiring strong communication with marketing and executives, and staying ahead of AI-powered bidding and new platform capabilities.

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