Advertising Specialist Job at Cuento Marketing in San Diego

Commitment:

Part-Time, Freelance, 10–20 hours per week (flexible)
Location:

Remote or San Diego Office
About CUENTO

CUENTO is a creative marketing agency built at the intersection of sports, culture, and brand storytelling. We create strategic, emotionally resonant work for brands, organizations, and teams across sports, enterprise, hospitality, lifestyle, and consumer categories.
Our client roster includes both sports and enterprise brands, requiring creatives who are adaptable, collaborative, and capable of working across a wide range of visual styles, audiences, and business objectives. Sports-related work is a significant part of our creative output, making this role especially well-suited for someone energized by high-visibility campaigns, fast-moving timelines, and culturally relevant storytelling.
Job Summary

We are hiring an Advertising Specialist to support the planning and creative side of paid campaigns across a range of clients. This role focuses on the strategy and production layer of advertising – campaign planning, flow charting, ad copy and traffic documentation – rather than platform buying or ad tech management.
You’ll work closely with account leads and our dedicated ad tech to translate campaign strategy into clear, buildable plans: mapping out flow charts, writing ad copy, prepping traffic documents and reporting on performance in a way that’s useful to both clients and internal teams.
This is a great fit for someone who thinks in campaign structure and loves the planning/production side of advertising.
Duties & Responsibilities

Build campaign flow charts mapping channels, placements, timing and budget allocation
Write and edit ad copy across formats (paid social, display, video, search) aligned with campaign strategy
Prepare traffic documents and creative specs for internal teams and ad tech partners
Coordinate campaign timelines and deliverables across creative, ad tech and account teams
Support development of media plans in partnership with account and ad tech leads
Compile and format campaign reporting into clear, client-ready recaps
Maintain organized campaign documentation (specs, copy decks, asset trackers, flow charts)
Partner with design/creative to develop campaign assets and ensure ad copy and concepts align with campaign objectives
QA ad copy, specs and traffic docs for accuracy before handoff
Support post-campaign wrap-ups, pulling learnings into future planning
Requirements

3–5 years of experience in advertising, media planning or campaign production
Strong experience building flow charts, traffic docs and campaign plans
Excellent copywriting and editing skills across ad formats
Highly organized with strong attention to detail and documentation
Comfortable working across multiple clients and campaigns at once
Experience collaborating with creative and media/ad tech teams
Familiarity with paid social, display, and/or video advertising conventions
Ad platform/ad tech (buying, trafficking in-platform) experience a plus
Experience in an agency environment a plus
CUENTO is an equal opportunity employer. This part-time, freelance position is remote with the opportunity to work in the office in San Diego.

#J-18808-Ljbffr