Senior Account Executive, Integrated Communications

Senior Account Executive, Integrated CommunicationsDerris is part of Orchestra, a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.Derris is looking for a Senior Account Executive, Integrated Communications to be responsible for leadership and strategic planning across a variety of clients, with a focus on influencer initiatives and helping brands activate across emerging platforms. The ideal candidate will have experience working across industries and is comfortable leading account teams with several team members. We're looking for someone who is passionate about contributing to company culture and leadership, while also helping grow and mentor junior staff.This role is based in our New York, NY office on a hybrid basis. Derris staff are in-office 3 days per week, Tuesday through Thursday.Provide client counsel on the best influencer strategy based on goals and a strong business case for their particular brandLead client relationships and day-to-day contact alongside senior members of the teamDevelop and execute influencer paid and organic campaigns from strategic and creative brief development, influencer casting, outreach and relationship management, negotiations and contracts, content feedback and approvals, and measurement and optimizationEstablish, cultivate, and maintain strong media and influencer relationshipsEnsure all influencer marketing activities comply with relevant legal and regulatory requirements by regionImplement and enforce company policies regarding influencer marketing activitiesTrack, analyze, and report on key metrics related to influencer programs, such as traffic, conversion rates, and ROIUse data insights to make informed decisions and optimize influencer campaigns for better performanceSet the tone for client meetings, while driving both internal and external projects forwardWork closely with cross-functional partners, including compliance, legal, creative, product marketing, data, and copywriting teamsProficiently draft all client materials, including messaging, briefs and strategy documentsManage both upwards and downwards, effectively communicating priorities and issues for team leadersPitch media across broadcast, print, and online, with a focus on feature and high-priority placementsMaintain strong attention to deadlines and ensure all projects are executed on timeStay up-to-date with industry trends, best practices, and the competitive landscape to continually improve influencer programsAttend industry events and networking opportunities to build relationships and stay informed about the latest trends3-5 years of Public Relations experience, agency experience preferredDemonstrated ability to think through communication strategies and deliver tangible resultsUnderstanding of the current social / digital as well as activation landscape and the unique advocacy strategies across platformsDemonstrated knowledge of emerging trends and talent, with a finger on the pulse of what is relevant in our culture and societies todayProven record of securing coverage through media relations, influencer engagement, and targeted outreach across traditional and emerging media platformsExpertise in both organic and paid advocacy strategiesAbility to be detail-oriented, manage multiple clients and meet deadlines while also keeping the bigger picture in mindStrong written and verbal communication skillsExperience with daily management of junior level staff membersCapable of working both independently and in a dynamic, high energy, team-oriented atmosphereComfortable working across industriesSalary range: $75,000-$80,000, commensurate with experience.