Brand Marketing Manager

Company Description Earthlite is the world’s leading massage brand, known for its expertise in wellness, spa, and medical equipment since 1987. Headquartered in Vista, California, Earthlite is a carbon-neutral company committed to sustainability through environmental programs and charitable initiatives. The company operates on a global scale with facilities across three continents. Earthlite fosters a culture of well-being and growth, supported by its internal wellness program for employees.
Role Description The Brand Marketing Manager is a full-time, on-site role based in Vista, CA. The Brand Marketing Manager supports the execution and refinement of brand strategy, positioning, and go-to-market initiatives across a multi-brand portfolio, in partnership with leadership. This role ensures brands are consistently represented across all touchpoints and translates strategic direction into clear, cohesive campaigns and assets that drive awareness, engagement, and revenue. Working closely with Brand, Sales, and DTC leadership, this role plays a key part in aligning priorities, driving execution, and ensuring campaigns are delivered on time and on brand.
Key Responsibilities Brand Strategy & Governance Support execution and ongoing refinement of brand positioning, messaging, and
differentiation across all brands in partnership with Brand Leadership
Support development and maintain brand guidelines, including voice & tone, visual
identity, and messaging frameworks
Ensure brand consistency across digital, print, retail, sales, and partner channels
Partner with leadership to implement brand strategy across campaigns and
initiatives
Go-To-Market (GTM) Strategy Support and execute GTM plans for product launches, campaigns, and seasonal
initiatives
Translate GTM strategy into campaign frameworks, messaging, and channel
execution plans
Support development of product positioning, value propositions, and key
messaging
Ensure campaigns are effectively executed across all channels
Marketing Calendar, Content & Campaign Planning Support and manage the master marketing calendar across all brands with Brand
Leadership
Ensure execution of the marketing calendar across key channels, including social,
email, and DTC
Align priorities, drive timelines, accountability, and execution readiness across
initiatives
Partner with the Content team to support influencer marketing within campaign
planning
Creative Direction & Brands Experience Partner with Creative and Brand teams to support development and execution of
campaign assets across: Print advertising, Trade shows and events, Campaign creative, Dealer and distributor materials (sell sheets, catalogs, launch kits)
Partner with Sales to support development of sales decks and product materials
Support photography planning and execution (briefs, shot lists, brand alignment)
Support PR planning and coordinate execution for launches, announcements, and partnerships
Support print advertising planning and execution to ensure alignment with campaign goals
Ensure all creative outputs align with brand guidelines and campaign objectives
Support and guide email, social, and influencer initiatives to maintain brand consistency
Marketing Operations Lead end-to-end creative operations to ensure consistency, efficiency, and executional excellence
Track and report on brand and campaign KPIs across awareness, engagement, and revenue
Support budget tracking and management to ensure efficiency and ROI
Support management of marketing tools and platforms
Analyze campaign performance and identify opportunities for optimization
Support internal communications and other marketing products as needed
Stays current on content marketing trends, platform updates, and industry best practices
Qualifications 3-5 years in brand, product, or integrated marketing (multi-brand or B2B/B2C
preferred)
Proven ability to lead cross-functional initiatives, align stakeholders, and manage multiple priorities in a fast-paced environment
Experience developing brand guidelines, messaging frameworks, and campaign
positioning
Strong communication skills with high attention to detail
Highly organized, proactive, and comfortable in a hands-on, execution-focused role
Proficiency in communications, copywriting, and collaboration with creative teams.
Bachelor’s degree in Marketing, Business, Communications, English, or a related field (Master’s degree is a plus).
Experience with wellness, spa, or medical industries is a benefit.
Salary Range: $80,000–$100,000 per year, based on experience and qualifications

#J-18808-Ljbffr