Social Media Manager - San Diego Based

We’re looking for a Social Media Manager who blends creativity, strategy, and execution. This role requires someone with a strong grasp of social trends, content capture, and channel management, who can bring ideas to life through shoots and storytelling. Based in San Diego, you’ll collaborate with clients and our internal team to plan, create, and publish high-quality, engaging content that drives results.
RESPONSIBILITIES Develop and execute social media strategies that align with client goals and audience insights.
Manage social editorial calendars across platforms, ensuring consistency and timeliness.
Oversee and analyze performance metrics, providing monthly reporting and actionable insights.
Monitor and engage with communities daily to foster brand awareness and loyalty.
Content Capture & Production
Plan and lead content shoots, including developing detailed shot lists and staging sets/products.
Confidently direct talent to capture authentic, high-quality moments.
Film and edit video/photo content (primarily with iPhone) for TikTok, Instagram, and other platforms.
Ensure professional standards in lighting, framing, and sound.
Create on-brand graphics in Canva and edit content using CapCut (or similar tools).
Stay current with social trends, features, and platform updates, bringing fresh ideas to campaigns.
Experiment with new formats, tools, and creative approaches to maximize engagement.
Collaborate cross-functionally with design and content teams to optimize creative assets.
Guide the team on best practices for social-first content creation.
Strong ability to analyze performance data and communicate insights and best practices to clients clearly and effectively.
SKILLS & QUALIFICATIONS 3–4 years of professional social media management experience.
Must reside in San Diego and be available for on-location shoots.
Strong portfolio showcasing experience with TikTok, Instagram, and other social platforms.
Skilled in content editing (CapCut or similar), Canva, and basic photography/video production.
Excellent copywriting and editing skills with a detail-oriented, organized approach.
Confident in managing shoots, developing shot lists, and directing talent.
Strong balance of creativity, strategic thinking, and analytical skills.
Bonus: Experience with motion graphics, animation, or advanced photography.
COMPENSATION AND DETAILS $55,000 - $65,000 DOE
Generous employer contribution towards Medical/Dental/Vision. Available day one
401(k) plan
Professional development and learning stipends
15 vacation days that will accrue in your first year; Vacation days will increase with tenure
Parental Leave Benefits
Virtual and in-person connection opportunities with Agency team
COMMITMENT TO DIVERSITY
Mari + Gold is continuously striving to create a more vibrant environment with diversity and inclusivity as its foundation--we welcome individuals of all backgrounds, experiences, and lifestyles. We believe we create the best work when everyone at Mari + Gold feels comfortable being their true, authentic selves.
Mari + Gold is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we are, the better our work will be!
If you need assistance or accommodation due to a disability, please contact HR@mariandgold.com

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