VP of Marketing

The Vice President of Marketing is responsible for leading the development and execution of Complete Care's enterprise marketing strategy in support of the organization's growth objectives. Reporting to the Chief Growth & Strategy Officer, this leader translates enterprise growth priorities into coordinated brand, communications, digital, creative, reputation, and recruitment marketing strategies that produce measurable results. The Vice President creates and leads an integrated Marketing organization, establishes consistent brand standards across the enterprise, and partners closely with Business Development, Operations, Human Resources, Clinical Leadership, and Executive Leadership to strengthen market position, support occupancy growth, engage internal and external audiences, and elevate the Complete Care brand.

Major Duties And Responsibilities Of Vice President Of Marketing

Develop and execute the enterprise marketing strategy in alignment with Complete Care's growth strategy and organizational priorities

Translate enterprise growth priorities into integrated marketing plans, campaigns, communications, and measurable deliverables

Create and lead one integrated Marketing organization with shared priorities, clear accountability, and consistent performance standards

Lead enterprise brand strategy and ensure consistent application of Complete Care's brand identity, voice, messaging, and standards across all locations and channels

Oversee Marketing & Creative Services, Brand & Communications, Digital Marketing, Social Media, Public Relations, Reputation Management, and Employer Branding

Serve as the organization's senior marketing subject-matter expert and advisor to the Chief Growth & Strategy Officer and Executive Leadership

Partner with Business Development and Operations to develop market-specific marketing plans that support occupancy, referral growth, service line growth, and local market priorities

Develop and execute integrated campaigns supporting referral development, consumer awareness, strategic partnerships, service offerings, and organizational initiatives

Oversee the organization's digital presence, including website strategy, search engine optimization, paid media, social media, email marketing, digital content, and online reputation

Lead public relations, media strategy, crisis communications, executive communications, and external messaging in partnership with Executive Leadership

Lead internal communications strategies that strengthen organizational alignment, employee engagement, and awareness of enterprise priorities

Partner with Human Resources and Recruiting to develop and execute recruitment marketing, employer branding, and employee value proposition strategies

Establish and maintain enterprise marketing standards, approval processes, campaign calendars, and service expectations for field and corporate stakeholders

Develop, manage, and optimize the marketing budget, vendor relationships, agency partnerships, and external resources

Develop and maintain a marketing performance scorecard measuring campaign effectiveness, marketing ROI, digital engagement, brand reputation, recruitment marketing performance

Use market intelligence, audience insights, competitive analysis, and performance data to guide marketing decisions and resource allocation

Evaluate and implement marketing technology, automation, analytics, and AI solutions that improve efficiency, personalization, and measurable results

Build, mentor, and develop a high-performing Marketing team with strong succession planning and professional development

Represent Complete Care with industry partners, community organizations, media contacts, and other external stakeholders as appropriate

Participate in growth, operational, census, executive leadership, and strategic planning meetings and support special projects and enterprise initiatives

Additional Assigned Responsibilities Of Vice President Of Marketing

Promote a culture of compliance and ethical conduct

Maintain confidentiality of protected information

Support resident rights and quality initiatives

Participate in emergency preparedness activities

Complete required education and compliance training

Required Qualifications Of Vice President Of Marketing

Bachelor's degree in Marketing, Communications, Business, or a related field required; Master's degree preferred

Minimum five years of progressive marketing leadership experience, including leading a multi-functional marketing team

Healthcare, senior care, post-acute care, or complex multi-site organizational experience strongly preferred

Demonstrated success developing and executing enterprise marketing strategies that produced measurable business results

Experience leading brand, communications, digital marketing, public relations, creative services, reputation management, and marketing analytics

Demonstrated ability to integrate multiple marketing functions under one strategic vision and build strong partnerships with Operations and Business Development

Strong financial acumen with experience managing budgets, vendors, agencies, marketing technology, and return-on-investment measurement

Exceptional executive communication, organizational leadership, change management, and stakeholder management skills

Leadership Competencies of Vice President of Marketing

Enterprise Marketing Leadership

Strategic Thinking

Brand Stewardship

Business Acumen

Executive Presence

Cross-Functional Leadership

Creative Direction

Data-Driven Decision Making

Communication & Influence

Innovation

Accountability

Talent Development

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