Social Media & Content Strategist

A well-established marketing, communications, and creative agency in Greenville, SC is seeking a talented

Social Media Marketing Specialist

to join its growing creative team. This position is ideal for a social media professional who enjoys developing strategy, managing client relationships, creating engaging content, and helping brands strengthen their digital presence across multiple platforms.
This role is approximately 70% social media strategy, content creation, and platform management and 30% graphic design support.
The ideal candidate is highly engaged with social media trends, understands how to drive audience engagement, and can translate business goals into creative, results-driven campaigns for a diverse portfolio of clients.
Responsibilities

Develop and execute social media strategies that align with client objectives and marketing goals
Manage content calendars, scheduling, publishing, and engagement activities across multiple client accounts
Create platform-specific content for channels including Instagram, Facebook, LinkedIn, and emerging platforms
Monitor trends, audience behavior, and platform updates to identify strategic opportunities for clients
Analyze campaign performance and provide recommendations to improve engagement and results
Present social media strategies, campaign performance, and content recommendations directly to clients
Capture and produce social content, including photography, short-form video, and Reels
Collaborate with internal teams to develop creative campaigns and integrated marketing initiatives
Design social media graphics and other digital marketing assets utilizing Adobe Creative Suite
Support client and internal creative projects while managing multiple deadlines in a fast-paced agency environment
Qualifications

Bachelor's degree in Marketing, Communications, Graphic Design, Advertising, Public Relations, or a related field required
2+ years of professional experience in social media marketing, content creation, digital marketing, or a related field
Proven experience developing and managing social media strategies for businesses or multiple client accounts
Strong understanding of social media best practices, analytics, audience engagement, and content planning
Advanced proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, required
Experience utilizing social media management, scheduling, and analytics platforms
Ability to explain campaign strategy, content planning, approval workflows, and performance metrics
Comfortable capturing basic photography and video content for social media use
Strong written communication, presentation, and client-facing skills
Ability to manage multiple priorities while maintaining attention to detail
Agency experience preferred but not required
Portfolio showcasing social media campaigns and graphic design work strongly preferred
Occasional local event attendance or after-hours support may be required
$60,000-68,000
Employer sponsored health insurance
Contributing retirement
Half-day Fridays
Generous paid time off and holiday schedule
Collaborative, team-oriented agency environment
Exposure to a wide variety of industries and client brands
Opportunity to work directly with clients and influence digital strategy
Career growth within a rapidly evolving and expanding creative services team

#J-18808-Ljbffr