Director, Growth Marketing

Wellspring Worldwide, Inc. is a leading provider of web-based software systems for managing research, technology commercialization, and innovation operations for universities, companies, government agencies, and independent labs. Founded in 2003, Wellspring has grown to serve over 500 organizations globally, including Fortune 500 companies, SMEs, hospitals, and universities. The company’s flagship products—Sophia, Flintbox, and Zeto—enable organizations to manage the entire innovation lifecycle, from discovery and IP management to commercialization and knowledge transfer.

Overview
The Director of Growth Marketing is responsible for driving scalable, measurable revenue growth through integrated demand generation, account-based marketing, lifecycle marketing, and go-to-market execution. This role owns pipeline creation strategy, campaign performance, and alignment with sales to accelerate new logo acquisition, expansion, and retention. The ideal candidate combines strategic GTM leadership with hands‑on execution, analytics rigor, and cross‑functional collaboration.

Responsibilities

Design and execute multi‑channel growth strategies and campaigns that drive qualified pipeline and revenue

Own demand generation programs and support ABX programs targeting priority ICPs and buying committees

Partner with sales leadership to align on pipeline targets, conversion metrics, and account strategies

Produce monthly and quarterly campaign strategy planning, cross‑functional alignment, and initiative reviews

Maintain and continuously update campaign and GTM strategy decks to ensure accurate reflection of current initiatives, priorities, and performance

Own marketing‑sourced and marketing‑influenced pipeline targets

Implement attribution models and performance dashboards to guide investment decisions

Continuously optimize programs based on ROI, CAC, and LTV insights

Partner with Product Marketing to leverage the defined ICPs, personas, and account segmentation in campaigns to ensure accuracy of fit and messaging

Build data‑driven targeting strategies across industries, firmographics, and intent signals

Maintain account engagement strategies across the full buyer journey

Oversee integrated campaign development, messaging, and content strategy

Draft detailed campaign briefs outlining each campaign touchpoint, channel, and audience journey step

Develop and document messaging frameworks and value propositions for campaign and stakeholder reviews

Ensure consistent positioning and value messaging across all channels

Leverage event and field marketing strategy to maximize pipeline and executive engagement.

Marketing Operations & Technology

Partner with Marketing Ops to optimize automation, CRM, and analytics infrastructure

Ensure data quality, reporting accuracy, and actionable insights

Evaluate and implement new growth and martech tools

Qualifications

8–12+ years of B2B SaaS or enterprise technology marketing experience

Proven track record of scaling pipeline and revenue through demand generation and ABM

Strong experience aligning marketing and sales operations and metrics

Deep knowledge of marketing automation, CRM, and analytics tools

Experience leading teams and managing budgets

Excellent strategic thinking and executive communication skills

Preferred Experience

Enterprise or mid‑market SaaS GTM experience

Complex sales cycles with multi‑stakeholder buying committees

Event and field marketing leadership

Data‑driven experimentation and growth frameworks

Success Metrics

Introduction or qualification meetings booked and the quality of those meetings measured by SQL conversion rates

Funnel conversion rate improvements

CAC and ROI efficiency gainsICP account engagement and penetration, and ICP Fit scores monthly

Sales alignment and stakeholder satisfaction

Campaign execution consistency and on‑time delivery of GTM materials

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