VP, North America Growth – Acquisition Marketing

Own customer acquisition, activation, and growth outcomes for the North America Digital business
Develop and execute near-, mid-, and long-term growth strategies
Establish a scalable framework combining performance marketing, lifecycle marketing, product-led growth, partnerships, and experimentation
Identify new customer segments, acquisition channels, and growth opportunities
Partner with Product, Analytics, CRM, Brand, and Regional teams
Create and scale an in-house growth and performance marketing organization
Develop capabilities across paid search, paid social, programmatic/display, affiliate, influencer, app marketing, SEO/ASO, and emerging channels
Establish testing, attribution, measurement, and optimization practices
Build advanced analytics capabilities and implement marketing technology, automation, and AI-driven optimization
Lead integrated acquisition plans and coordinated digital and offline marketing efforts
Manage marketing partnerships and strategic business development opportunities
Establish KPIs, dashboards, and reporting cadences
Allocate marketing investment and optimize spend
Track and communicate acquisition, revenue, and profitability performance
Build, develop, and lead a high-performing team
Serve as the company's growth marketing and customer acquisition subject matter expert
Requirements 12+ years of experience leading growth marketing, performance marketing, or customer acquisition functions for a scaled digital, fintech, e-commerce, or consumer technology business
Proven track record of driving significant customer and revenue growth at scale
Demonstrated experience building and scaling in-house performance marketing organizations and capabilities
Deep expertise across paid search, paid social, programmatic, affiliates, mobile acquisition, attribution, experimentation, and marketing analytics
Strong analytical foundation with experience leveraging data to make investment and growth decisions
Exceptional leadership, influence, and cross-functional collaboration skills
Core Competencies Demonstrates expertise in growth marketing and customer acquisition, with a strong focus on developing and executing scalable strategies across various digital channels. Proven ability to lead high-performing teams and leverage data-driven insights for optimizing marketing investments and driving revenue growth.
Highest-signal resume keywords Growth Marketing Leadership
Performance Marketing Expertise
Customer Acquisition Strategy
Data-Driven Decision Making
Cross-Functional Collaboration
Hard Skills Growth Strategy Development
Performance Marketing
Customer Acquisition
Paid Search
Paid Social
Programmatic Advertising
Attribution
Marketing Analytics
SEO/ASO
Experimentation
Soft Skills Leadership
Influence
Collaboration
Industry Keywords Digital Business
Fintech
E-Commerce
Consumer Technology
Tools & Technologies Marketing Technology
Automation
AI-Driven Optimization

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