Growth Marketing Manager (Patient Acquisition)

Remote / Hybrid - preferably around hubs in Boston, Chicago

Full-Time

About the Role
Ayble Health is looking for a data-driven, strategic, and execution-focused Growth Marketing Manager to own and scale our patient acquisition (enrollment marketing) engine. Reporting directly to our Fractional Head of Marketing, you will be the driving force behind turning our Book of Business (BoB) into a thriving source of patient growth.

In this role, you will bridge the gap between high-level client strategy and hands-on execution. You will create tailored, client-specific campaigns, build robust Ayble-driven enrollment strategies, and architect retargeting funnels to capture users who drop off. If you love digging into performance KPIs, building repeatable automation, and directly impacting business growth, we want you on our team.

Key Responsibilities
1. Patient Acquisition Strategy & Execution

Own the Lifecycle: Design, deploy, and manage end-to-end patient acquisition and enrollment marketing strategies across the entire client lifecycle

Campaign Management: Build and execute multi-channel campaigns across our book of business, blending broad Ayble-driven initiatives with customized, client-specific marketing

Funnel Optimization: Analyze the enrollment funnel to identify drop-off points; develop and implement retargeting and win-back strategies to maximize conversions

Asset Creation: Develop standardized marketing toolkits, playbooks, and templates that can be efficiently customized and deployed across various client accounts

2. Marketing Automation & Scalability

Build Repeatable Workflows: Design, launch, and optimize automated lifecycle workflows (e.g., email, SMS, push) tailored around customer behavior and segment-specific insights

Scale the Function: Move fast from bespoke execution to creating automated, scalable processes that allow our patient acquisition efforts to grow efficiently alongside our expanding client base

3. Data, Analytics & Performance

Track Client KPIs: Maintain a deep, analytical grasp on performance marketing metrics and client-level KPIs to measure campaign health and ROI

Continuous Optimization: Run A/B tests on messaging, creative, and timing, utilizing data-driven conclusions to relentlessly optimize campaign performance

4. Cross-Functional Collaboration & Project Management

Collaborate Internally: Partner closely with Product, Design, Data, and Clinical teams to continuously improve the customer journey, enhance member experience, and streamline internal workflows

Manage Timelines: Ruthlessly prioritize tasks and manage project timelines to ensure flawless execution of campaigns while keeping key internal and external stakeholders aligned

Qualifications & Skills

Experience: 6+ years of experience in growth marketing, performance marketing, or enrollment marketing – ideally within digital health, healthtech, or a B2B2C environment

Data-Obsessed: Strong analytical skills with a proven track record of using data to drive marketing decisions, optimize funnels, and report on client-level performance

Automation Expert: Hands-on experience with marketing automation platforms, specifically Braze

Strategic & Execution-Oriented: Ability to zoom out to build a client strategy, and zoom in to write copy, build an email, or pull a performance report

Thrives in Ambiguity: Comfortable working closely with leadership in a fast-paced, evolving startup environment where building processes as we execute is required

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