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Assistant Director of Advancement Communications

Stonehill College · Easton, MA, USA ·

Pay:
65.000 - 90.000
Job type:
Freelance

The Assistant Director of Advancement Communications is a key member of the Advancement Communications team, responsible for supporting the development and implementation of strategic communication plans that strengthen engagement with alumni, donors, parents, the campus community, and other key stakeholders. This role involves creating compelling content for a variety of channels, including print, digital, and social media, and working collaboratively across the Advancement Division and with campus partners to support and promote fundraising and alumni engagement initiatives while elevating the College’s brand and advancing it mission and vision.

Writing, Content Creation, and Strategy

Collaborate with the Director of Advancement Communications to develop and execute a comprehensive communications strategy for alumni and donor engagement.

Collect and create compelling stories that highlight the impact of alumni connection, donor gifts, student success, and the transformative power of philanthropy.

Write, edit, and produce high-quality content for a variety of platforms, including the monthly alumni e-newsletter, the Stonehill Alumni Magazine (print and digital editions), the alumni social media channels, websites, and email campaigns.

This position will work as the associate editor of the Stonehill Alumni Magazine, brainstorming and researching story ideas, conducting interviews, writing stories and class notes, working with freelance writers, coordinating photography, sharing design input, proofing, and managing media releases and the approval process.

Assist with tracking and analyzing the effectiveness of communications campaigns.

Ensure consistent and effective messaging that aligns with Stonehill College's mission and values, while reinforcing the institution’s brand identity across all Advancement Communications materials.

Fundraising and Campaign Support

Assist with the promotion of fundraising initiatives, such as campaigns, annual giving, and special giving days.

Support the development of fundraising materials, including case statements, social media posts, profiles and stories, and digital assets.

Social Media & Digital Presence

Assist with developing strategies to engage with alumni, donors, and other key constituencies on digital platforms and increase visibility and engagement with Stonehill's Advancement efforts.

Assist in promoting alumni/donor-focused events through email and social media channels.

Collaborative Teamwork

Work closely with colleagues in Advancement, Marketing, Communications and Media Relations to coordinate communication and ensure message alignment.

Collaborate with campus partners to gather stories, data, and other materials that support Advancement goals.

Event Coverage and Support

Attend alumni and donor events, such as Reunion and Homecoming, to cover for recaps and social media posts and to accompany freelance photographers.

Support events within the Advancement Division as needed; occasional weekends.

Bachelor's degree in Communications, Marketing, or related field and 3-5 years of experience in communications, marketing, or advancement, preferably in higher education or nonprofit sectors.

Exceptional writing, editing, and proofreading skills, with an ability to craft clear, compelling, and persuasive messages for a variety of audiences and platforms.

Strong attention to detail and ability to manage multiple projects simultaneously and handle multiple deadlines.

Experience with email marketing software, social media management, and content management systems (CMS), and knowledge of analytics tools and ability to interpret data to improve strategies.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Language Skills

Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions.

Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Able to read and interpret written information.

Computer Skills

Document Preparation - Proficient in the use of Microsoft Word, Excel, Outlook, Adobe Creative Suite, and Canva.

Data Entry - Experience with Raiser's Edge preferred.

Interpersonal Skills

Customer Service - Manages difficult or emotional constituent situations; Responds promptly to constituent needs. Responds to requests for service and assistance; Meets commitments.

Discretion - Maintains confidentiality; Listens to others without interrupting.

Professionalism - Tactfully approaches others; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.

Adaptability - Adapts to changes in the work environment. Able to deal with frequent change, delays, or unexpected events. Well-organized and flexible with the ability to work independently in a fast-paced environment.

Organizational Skills

Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; supports the organization’s goals and values; Ability to multitask and independently prioritize competing tasks and deadlines.

Attendance/Punctuality - Is consistently at work and on time.

Dependability - Follows instructions, responds to management direction.

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