Product Marketing Manager

YIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring growth opportunities in China. Our work combines brand strategy, consumer insights, category development, strategic partnerships, localization, and market development.

About the Role
We are seeking a Product Marketing Manager based in New York to support project-based collaboration with international beauty, fragrance, fashion, wellness, and lifestyle brands. The role is suited to professionals who understand the connection between product, positioning, consumer insight, storytelling, and go-to-market strategy.

Responsibilities

Analyze consumer needs, category trends, and competitive landscapes.

Support product positioning and go-to-market strategy for selected international brands.

Translate consumer insights into clear product and communication opportunities.

Evaluate the market potential of new products and category extensions.

Support fashion, beauty, fragrance, wellness, and lifestyle brand projects.

Contribute to China-market localization and market-entry discussions.

Identify emerging product concepts and consumer trends in the U.S. market.

Qualifications

Experience in product marketing, brand marketing, product strategy, consumer insights, or category management.

Experience in beauty, fragrance, wellness, fashion, lifestyle, or consumer brands is preferred.

Strong understanding of positioning, consumer behavior, and go-to-market strategy.

Experience working with international or emerging brands is valued.

Strong analytical, storytelling, and communication skills.

Required Skills

Product Marketing

Brand Strategy

Consumer Insights

Market Research

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