Digital Marketing & Communications Coordinator

*On-Site In Hudsonville, Michigan
Vision

Purpose
Transformed Followers of Jesus - Passionately Responding to God - Rooted in Prayer and the Bible - Equipping Disciples

Job Responsibilities
Digital Engagement & Promotions

Build, schedule, and send targeted email newsletters, transactional communications, and engagement journeys using our email marketing platform

Strategy and implementation for text/SMS marketing campaigns for major event announcements, and ministry updates

Track and report key metrics (open rates, click-through rates, conversion rates) to optimize future messaging and segment audiences effectively.

Paid Advertising & Digital Promotions

Plan, launch, and manage targeted digital ad campaigns (Meta Ads and YouTube) to reach the local community and invite newcomers

Monitor ad performance, manage campaign budgets, and optimize copy/creative to maximize return on investment and engagement

Website & Mobile App Operations

Maintain and update content across the primary church website and mobile app to ensure information is accurate, accessible, and aligned with ministry goals.

Monitor UX/UI across web and app touchpoints, optimizing landing pages for events, giving, and visitor connection.

Analyze website traffic and app usage trends using Google Analytics to inform digital communication strategies.

Project Management & Collaboration

Manage marketing workflows, asset collection, and task schedules in our Task Management System to keep projects on deadline across departments

Collaborate closely within the digital ministries team

Support production, creative, and ministry leads to gather copy, media assets, and key details for upcoming initiatives

Other duties as assigned

Personal Expectations

An authentic and passionate Christian walk

Heart for ministry and experienced servant leadership, exemplifying the humility and attitude of Christ

Consistent personal habits of prayer, Bible study, and giving

A personal lifestyle that is consistent in word and practice with the teaching of the Bible

Understand and embrace the Chapel Pointe Statement of Faith, Constitution, Vision Statement, and Core Values

Active participation in Chapel Pointe

High attention to detail with a commitment to excellence

Qualifications

3–5 years of professional experience in digital marketing, communications, or a related role

Hands-on experience with platforms such as Mailchimp, ActiveCampaign, or church-specific CRM email systems; familiarity with text platforms (e.g., Clearstream)

Demonstrated experience creating and optimizing Meta Ads (Facebook/Instagram) and Google Ads

Experience managing website content (WordPress, or church CMS like Church Center and mobile app administration

Proficiency in project management software (Asana, ClickUp, or similar platforms) (required)

Ability to pull and interpret digital performance data (analytics, ad metrics, open/click trends) to inform future strategy

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