Senior Vice President of Marketing & Communications
About the Company
Its primary mission is to promote and market Cabarrus County as a visitor destination.
Industry
Hospitality
Type
Non Profit
Founded
1989
Employees
11-50
About the Role
The Company is in search of a Senior Vice President of Marketing & Communications to lead the strategic development, implementation, and oversight of all marketing, branding, and promotional initiatives. The successful candidate will be responsible for driving visitation, enhancing destination awareness, and increasing visitor spending. This leadership role is pivotal in positioning the company as a premier travel and tourism destination, particularly in the areas of motorsports, entertainment, shopping, and family-friendly attractions. The Senior Vice President will work closely with a variety of stakeholders, including community partners, local government officials, and industry leaders, to showcase the company's diverse offerings and ensure a cohesive and impactful marketing strategy.
Applicants for the Senior Vice President of Marketing & Communications position at the company should be collaborative, dedicated, and passionate about the travel and tourism industry. The role requires a professional with a proven track record in marketing and communications, particularly in a destination or tourism-related context. The ideal candidate will have experience in leading and managing a team, as well as a deep understanding of the economic and community impact of tourism. A strategic mindset, creativity, and the ability to foster strong relationships with various stakeholders are essential. A background in a related field, such as hospitality, public relations, or event management, is also beneficial.
Hiring Manager Title
Chief Executive Officer (CEO)
Functions
- Marketing
- Non-Profit Management