Ecommerce & Performance Marketing Manager

Ecommerce & Performance Marketing Manager
Work Location: In-Person | Full-time | Relocation not offered

About HYFIX
HYFIX Spatial Intelligence is building the next generation of autonomous drones and robotic systems designed to operate in dynamic, unstructured outdoor environments. Our technology combines advanced robotics, spatial intelligence, and our proprietary RTK positioning technology to enable highly precise, scalable solutions across landscaping, mapping, and property maintenance. We are a fast-growing technology company focused on transforming how work gets done in the physical world through intelligent automation.

About the Role
We are seeking a hands on Digital Performance Manager to manage and optimize our digital advertising, ecommerce, and lead generation activities across Google Ads, Meta, Shopify, and HubSpot.

This position will be responsible for driving measurable results from our digital marketing investment. The ideal candidate understands the complete customer journey, from the first advertisement or website visit through lead capture, nurturing, conversion, and purchase.

This is a hands on role. The Digital Performance Manager will personally manage campaigns, monitor performance, maintain marketing systems, analyze results, and continuously improve conversion rates and return on advertising spend.

Responsibilities
Paid Digital Advertising

Manage Google Ads, including Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns

Manage Meta advertising across Facebook and Instagram

Build, launch, monitor, and optimize campaigns directly within the advertising platforms

Manage advertising budgets and allocate spend based on performance

Develop audience targeting, retargeting, and customer acquisition strategies

Coordinate advertising creative, messaging, and promotional offers

Conduct ongoing testing of advertisements, audiences, landing pages, and offers

Monitor campaign performance and make timely adjustments to improve results

Manage HubSpot as a central platform for marketing leads and customer acquisition

Build and maintain lead capture forms, landing pages, lists, workflows, and marketing automation

Create and manage email campaigns and automated lead nurturing sequences

Establish and maintain lead lifecycle stages, lead sources, and campaign attribution

Ensure leads generated through Google Ads, Meta, website forms, trade shows, and other marketing activities are properly captured and tracked in HubSpot

Build lead segmentation and retargeting audiences based on customer behavior and lifecycle stage

Monitor the progression of leads from initial inquiry through qualified opportunity and customer conversion

Maintain data quality and proper tracking within HubSpot

Work with the sales team to improve marketing and sales handoff processes

Develop HubSpot dashboards and reports to measure lead generation, conversion, campaign performance, and marketing ROI

Shopify & Ecommerce

Manage day to day Shopify ecommerce operations

Create and update products, collections, pricing, promotions, and discount codes

Build and optimize product pages and ecommerce landing pages

Coordinate new product launches and promotional campaigns

Monitor the customer journey from advertisement through checkout

Identify opportunities to improve Shopify conversion rates and reduce cart abandonment

Ensure product information, pricing, inventory, and promotional offers are accurate

Manage integrations between Shopify and applicable marketing and analytics platforms

Analytics & Performance
Own marketing performance reporting across Google Ads, Meta, Shopify, HubSpot, and Google Analytics

Implement and maintain accurate conversion and attribution tracking

Build dashboards that provide management with clear visibility into marketing performance

Analyze the complete customer acquisition funnel to identify where prospects are converting or dropping off

Track and report key performance indicators, including:

Revenue attributed to advertising

Lead to customer conversion rate

Marketing sourced pipeline and revenue

Provide regular reporting that explains what happened, why performance changed, and what actions should be taken to improve results

Qualifications

4+ years of hands‑on digital marketing, performance marketing, or ecommerce experience.

Strong hands‑on experience managing Google Ads.

Strong hands‑on experience managing Meta Ads across Facebook and Instagram.

Experience managing meaningful advertising budgets.

Strong understanding of ecommerce conversion funnels.

Experience with Google Analytics 4 and conversion tracking.

Ability to analyze campaign performance and make data‑driven decisions.

Experience with Google Merchant Center and product feeds preferred.

Experience with email marketing and customer remarketing is a plus.

Strong written communication skills.

Comfortable working in a fast‑moving environment where priorities can change quickly.

What Success Looks Like
This position will be measured primarily on business results rather than impressions or clicks.

Key measures of success include:

Increasing qualified leads and ecommerce sales

Improving ROAS and overall advertising efficiency

Reducing customer acquisition cost (CAC) and cost per qualified lead

Improving lead‑to‑customer and Shopify conversion rates

Increasing marketing‑sourced pipeline and revenue

Ensuring HubSpot lead data is accurate and leads are properly tracked from source through conversion

Successfully executing product launches and promotional campaigns

Providing management with clear, actionable performance reporting

401(k) with company matching

Health, dental, and vision insurance

Dynamic startup environment

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