Director OF Public Relations

Old Town Cape is a community driven, nonprofit organization that utilizes the Main Street Approach to preserve, promote, revitalize, and enrich the historic, cultural, and economic landscapes of downtown Cape Girardeau, Missouri.
Overview We are seeking a dynamic and experienced Public Relations & Events Director to lead our organization’s communications, events, and volunteers. The Public Relations & Events Director is a key leadership role. They are responsible for planning and executing over 12 annual organizational events, managing social media and public communications, and recruiting and coordinating volunteers. This role works collaboratively with the entire team to support the mission of Old Town Cape and contribute meaningfully to the vibrancy of downtown Cape Girardeau.
Key Responsibilities Event Planning & Coordination Plan, coordinate, and execute a variety of events and special projects designed to attract visitors to downtown Cape Girardeau.
Maintaining an up-to-date annual events calendar and ensuring accurate event listings on the website
Scheduling and leading event-related committee meetings; recording minutes, delegating tasks, and monitoring progress
Coordinating event logistics including permits, street closures, vendor communications, and partnerships with city departments (Police, Fire, and Public Works)
Overseeing event accounting and processing financial documentation
Assist the Executive Director with event Budgets
Managing event setup, breakdown, and onsite support
Creating and updating event documentation (e.g., spreadsheets, contracts, reports, and evaluations)
Managing detailed action plans and timelines in Trello
Marketing & Communications Develop and schedule engaging, timely social media content across platforms (Facebook and Instagram)
Manage all organizational events on the Old Town Cape Facebook page
Draft and distribute bi-weekly subscription-based email newsletters (GiveButter)
Submit design requests through Trello for marketing collateral including social media graphics, email visuals, and printed materials
Design & create graphics for events/promotions and merchandise design
Maintain accurate and up-to-date event information on the organization’s website
Coordinate with local media outlets for event promotions, including TV and radio interviews
Write and distribute press releases and maintain an updated media contact list
Management of sponsorships within marketing materials and maintaining up-to-date graphic specifications for our donors
Volunteer & Community Engagement Recruit, schedule, and manage volunteers for events
Maintain the Volunteer Facebook group
Support and engage with downtown merchants via the Old Town Cape merchants page
Build and sustain inclusive, professional relationships with downtown businesses, volunteers, and community stakeholders
Other Duties Attend Board of Directors meetings and report on relevant activities, as needed
Supervise and mentor interns
Support overall team initiatives and organizational goals
Embrace and promote the Main Street Four-Point Approach
Attend workshops, trainings, and conferences offered by Missouri Main Street Connection (MMSC) and the National Main Street Center
Contribute to a positive, collaborative team environment
Build and maintain respectful, non-discriminatory relationships with vendors, partners, and the public
Be the staff liaison for the Promotion Committee
Other duties as assigned
Qualifications & Competencies Required: Professional
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
Excellent written and verbal communication skills
Self-motivated and enthusiastic with a commitment to community engagement
Ability to work both independently and collaboratively within a team
Proficiency in Microsoft Office Suite and social media platforms
Graphic Design/Canva experience
Preferred: Experience with Canva, Mailchimp, GiveButter, WordPress, and Trello
Familiarity with CRM/database systems
Quickbooks Online
Education & Experience Bachelor’s degree preferred, ideally in Marketing, Communications, Public Relations, Hospitality, Business, or a related field
Minimum of 3-5 years of professional event coordination experience
We are looking for someone who loves Downtown Cape Girardeau and is looking for a fast paced and fun working environment!

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