Marcus by Goldman Sachs, Public Website Marketing Strategy, Vice President - New

Marcus by Goldman Sachs, Public Website Marketing Strategy, Vice President - New York location_on New York, NY, United States

Marcus by Goldman Sachs
As the online consumer banking business of Goldman Sachs, Marcus operates as a digital bank, providing high-yield savings accounts and Certificates of Deposit (CDs) directly to individual consumers. Marcus combines Goldman Sachs' over 150 years of expertise with intuitive digital experiences, focusing on value, transparency, and simplicity for its millions of customers, and is recognized as the largest pure online bank, delivering a fully digital experience without physical branches.

About the role
The Marcus Marketing team is seeking a strategic and data-driven Vice President to lead the Marcus Open Site strategy and digital experience function. This leader will define and execute the vision, roadmap, and governance model for Marcus's public digital experience, driving customer acquisition, conversion optimization, site modernization, and marketing technology innovation. The Vice President will partner across Marketing, Product, Engineering, Analytics, Risk, Legal, and Compliance to deliver customer-centric experiences, scalable digital capabilities, and measurable business outcomes while ensuring regulatory excellence.

Key Responsibilities:

Website Strategy and Management:
Own the Marcus Open Site roadmap, prioritization, and enhancement strategy

Work with Marketing channel owners to deliver cohesive end-to-end digital experiences for customers

Maintain close partnership with Legal, Compliance, Privacy and Risk teams to ensure site activities meet regulatory requirements

Align business stakeholders on priorities, risks, and strategic direction of site

Maintain site roadmap, push engineering for site enhancements

Drive SEO/GEO initiatives

Oversee website team and manage relationship with content team

Digital Product and Engineering Partnership
Serve as Marketing's primary partner to Product and Engineering teams on site capabilities, platform investments, and digital enhancements

Influence prioritization of engineering roadmaps to deliver customer value and marketing objectives

Translate business requirements into open site solutions and customer facing enhancements

Drive execution of modernization initiatives and platform improvements

Experimentation, Analytics and Optimization
Drive A/B testing strategy and prioritization

Partner with Analytics teams to develop measurement frameworks, incrementality methodologies, attribution models, and customer journey insights

Use behavioral, campaign, and site performance data to influence product and marketing decisions

Lead evaluation of analytics platform strategy and future-state measurement capabilities

Site Transformation Initiatives
Represent Marketing and open site experience workstreams in large-scale transformation programs

Develop migration strategies, customer journey requirements, communication plans, and stakeholder alignment across business and technology teams

Manage dependencies, risks, governance reviews, and executive communications

Basic Requirements

7+ years of experience in digital marketing, website strategy, digital product management, marketing technology, customer experience, or related disciplines.

Proven experience leading strategy and optimization for large-scale customer-facing digital platforms.

Demonstrated ability to influence and partner effectively across Marketing, Product, Engineering, Analytics, Risk, Legal, Compliance, and Design organizations.

Strong understanding of digital analytics, experimentation, conversion optimization, customer journey analysis, and performance measurement.

Experience defining business requirements and translating customer and business needs into scalable digital solutions.

Experience managing complex, cross-functional initiatives involving multiple stakeholders and technology platforms.

Strong analytical and problem-solving skills with a track record of using data to drive strategic decisions and measurable business outcomes.

Experience operating within governance, risk, compliance, or regulatory frameworks.

Exceptional written, verbal, and executive-level communication skills.

Bachelor's degree required.

Preferred Qualifications

Experience within financial services, fintech, or other highly regulated industries.

Experience owning or leading public-facing websites, digital experiences, or acquisition-focused digital channels.

Experience partnering closely with Product and Engineering organizations on roadmap development, prioritization, and platform modernization efforts.

Familiarity with digital analytics, experimentation, personalization, content management, and customer experience platforms.

Experience leading digital transformation, migration, or modernization programs.

Strong understanding of SEO, content strategy, and emerging search technologies.

Experience evaluating and implementing marketing technology solutions and digital capabilities.

Experience leading teams and developing talent within a matrixed organization.

Salary Range
The expected base salary for this New York, NY, United States-based position is $115000-$270000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally availableto active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .

Healthcare & Medical Insurance

We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.

We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.

Financial Wellness & Retirement

We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.

Health Services

We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.

Fitness

To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).

Child Care & Family Care

We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.

Benefits at Goldman Sachs

Read more about the full suite of class-leading benefits our firm has to offer.

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