Performance Marketing Manager

Performance Marketing Manager San Francisco, CA On-site Full-time
Compensation: $140K-$160K + equity
About the Company Our client is an early-stage, venture-backed applied AI company building a consumer education product: a voice-based AI tutor designed to personalize learning for each student, with an emphasis on memory, personality, and genuine care. The team is small, fast-moving, and building with real early traction, backed by top-tier investors and operators from several leading technology companies.
Founded 2025 ~8 people Industry: AI, Consumer, Edtech
The Role Our client is looking for their first dedicated performance marketer to own the entire top-of-funnel growth engine, from the first ad a prospective customer sees to the moment they convert. You would be the sole marketing function at a small AI startup, owning paid acquisition end to end with full budget ownership and measurable CAC targets.
What you'll be doing
Own performance marketing end to end: creative strategy, campaign structure, budgets, attribution, and CAC optimization across Meta, Google Search, Reddit, X, and emerging channels.
Build and run a short-form video content engine, producing it yourself, directing creators, or growing a creator pipeline.
Audit and refresh paid strategy with a rigorous, data-driven testing cadence: what to launch, what to kill, and why.
Partner with engineering to ship and iterate landing pages and funnel experiments.
Turn customer feedback into sharper positioning and higher-converting creative.
Manage influencer and UGC pipelines to scale creative volume.
Tech stack: Meta Ads Manager, Google Ads, Reddit Ads, X Ads, Google Analytics, Conversion APIs, pixel tracking, attribution tools, landing page CRO, short-form video, TikTok, YouTube
Requirements 2-5 years in performance marketing or paid acquisition at consumer companies.
A proven track record scaling Meta paid ads at a consumer or DTC startup.
Direct ownership of a paid budget ($50K+ spend) with measurable, results-driven outcomes.
Hands-on expertise managing and optimizing Meta Ads campaigns.
Able to work on-site in San Francisco daily.
Nice to Haves Experience building or managing a short-form video content pipeline.
A track record running a successful creator channel or influencer strategy (e.g., YouTube).
Ability to create short-form video or direct creative yourself.
Why Join Be the first marketing hire and own the entire growth engine at an AI company with early traction.
Meaningful early-stage equity at a well-backed company.
A clear path to leadership as the function scales.
Details Location: San Francisco, CA
Work policy: On-site daily, up to one remote day per week
Compensation: $140K-$160K + equity
Visa sponsorship: Available; transfers and new sponsorships considered, with relocation support
Employment type: Full-time

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