Coethia is hiring: Marketing Manager, Social Media & Influencer in San Francisco

We are looking for a highly creative, motivated, and social-native marketer and creator to own the execution, strategy, and day-to-day management of Coethia’s owned social media channels and influencer program. This is a unique role with the chance to build the processes, systems, and campaigns that support brand awareness and community growth across Instagram, TikTok, Substack, LinkedIn, and emerging channels. This full-time position reports directly to the Head of Marketing and is based in the San Francisco Bay Area.

Key Responsibilities

Own day-to-day management and execution of content for all organic social media channels, primarily focusing on Instagram, TikTok, and LinkedIn.

Own end-to-end content development and production across social media channels, including static and video content.

Craft compelling, brand-aligned scripts and copy working cross-functionally to define the brand’s voice across channels.

Analyze and evaluate performance of all campaigns to optimize performance and turn insights into actionable recommendations.

Monitor and actively engage with on- and off-platform communities by responding to comments and direct messages and identifying areas of opportunity for community involvement.

Monitor cultural trends and leverage platform insights to inform strategy shifts and scale performance.

Influencer Marketing

Support the creation and execution of influencer marketing campaigns across core channels.

Execute program administrative duties, including development and dissemination of campaign briefs, reviewing and approving creator content, and managing timelines and budget.

Identify and evaluate prospective influencers and branded content opportunities across core channels.

Ensure that influencer content shows up cohesively across organic social media channels.

Requirements

Minimum 3-5 years of social media, content creation, community management, or influencer marketing experience, ideally at a beauty, lifestyle, or wellness brand.

Experience directly owning brand social accounts, and a track record of scaling followers, reach, and community engagement.

Skilled content creator, including graphic design work and on-camera video content, with a keen eye for producing engaging content and proficiency in video editing.

Proficiency with data and performance analysis, including relevant on- and off-platform tools for measurement.

Social media fluency, ability to track emerging trends, creators, and platforms.

Excellent organizational and written communication skills as well as a strong attention to detail.

Comfortable with operating in an early-stage, fast-moving environment with high ownership.

Interest in healthcare, public health, and/or mission-driven organizations.

Why Join Coethia

Opportunity to help shape a new category of health communication infrastructure and actively combat medical misinformation on social media.

High ownership and direct impact on company strategy and execution

Work at the intersection of media, health, technology, and community

Collaborate with a national network of students, faculty, clinicians, and creators

Salary: $100,000-$125,000 based on experience

Company-paid medical, dental, and vision insurance

Unlimited PTO

401(k)

Please include a link to your portfolio in your resume.

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