Gofractional is hiring: Senior Publicist in Brooklyn

Senior Publicist
What you will do

Own our national earned media strategy, from angle to placement to amplification

Build real relationships across business, consumer, real estate, lifestyle, design, sports, entertainment, and culture media

Secure interviews, features, expert commentary, broadcast, and contributed content

Shape the founder narrative around our growth, our standards, and our people

Run an annual media calendar tied to business milestones, seasonal moments, and new markets

Establish local authority in every market we expand into

Find the proprietary data and insights inside our business that make a story different

Monitor coverage, flag what lands, and report weekly on pipeline, wins, and what you are trying next

Work directly with our SVP of Marketing and our Founder and CEO

What success looks like

A pipeline that is always moving. Consistent pickup in Tier 1 and credible regional press. A founder who is visible, quoted, and invited. Reporters who come back to you because you are a reliable source of a good story. Coverage that shows people what Roadway actually is, a premium brand built on service, scale, and people.

What you bring

5 to 8+ years in publicity, earned media, or media relations

Placements you personally secured, and the pitches behind them

Existing relationships with journalists who take your call

News judgment sharp enough to find the story in a Tuesday operations update

Persistence that adapts. A no becomes a better angle, not a dead end.

Strong writing and executive level messaging

Fluency with AI, media databases, social listening, and reputation monitoring tools

Comfort in a founder led business where good ideas move fast

Preferred background:

high growth consumer brands, founder led companies, real estate, luxury services, sports, entertainment, or hospitality. Anywhere you had to create news rather than wait for it.

The details

Ongoing, full time engagement as a 1099 independent contractor. Based anywhere in the United States. Experience in a major media market, New York especially, current relationships with national reporters and editors, and comfort with the pace that comes with both.

Compensation is $7,000 to $10,000 per month, roughly $84,000 to $120,000 annually, based on experience and location.

Department:

Marketing

Remote status:

Fully Remote

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