VP Audience Development Job at Kforce in New York

Responsibilities

Kforce has a client that is seeking a VP Audience Development in New York, NY.Summary:We are seeking an experienced Vice President, Audience Development to lead audience growth, engagement, retention, and fandom development strategies across multiple content brands and platforms. This role is responsible for developing and executing audience growth initiatives, leveraging analytics and consumer insights, and partnering with cross-functional stakeholders to expand reach, deepen audience engagement, and drive long-term viewership. The ideal candidate combines expertise in audience strategy, lifecycle marketing, analytics, digital engagement, and performance measurement with strong leadership and business partnership skills.Key Responsibilities:

Develop and execute comprehensive audience growth and engagement strategies
Create audience development plans that drive awareness, engagement, retention, and long-term audience loyalty
Build audience acquisition, retention, and lifecycle marketing programs
Develop measurable growth initiatives with defined KPIs and success metrics
Analyze audience behavior, engagement, reach, retention, sentiment, and performance trends
Establish dashboards, reporting frameworks, and audience measurement processes
Utilize data and analytics to identify audience growth opportunities and optimize performance
Partner with Marketing, Programming, Research, Product, Digital, Social, and Advertising teams to maximize audience development efforts
Manage agency relationships, external partners, and audience growth initiatives
Improve content discoverability, metadata quality, and audience engagement across platforms
Develop operational frameworks, playbooks, and best practices to support scalable audience growth programs
Present audience insights, performance analysis, and strategic recommendations to senior leadership
Skills

Bachelor's degree in Marketing, Communications, Business, Media, Analytics, or related field
8+ years of experience in audience development, marketing, analytics, digital media, consumer engagement, or related disciplines
Strong experience developing audience acquisition, retention, and engagement strategies
Experience analyzing audience performance metrics and consumer behavior data
Experience building KPI frameworks, dashboards, and executive reporting
Experience managing agencies, vendors, or external partners
Strong leadership, project management, and stakeholder management skills
Excellent communication, presentation, and strategic thinking abilities
Advanced Microsoft Excel proficiency
Preferred Qualifications:

Experience within media, entertainment, streaming, television, publishing, or digital content organizations
Experience with CRM, lifecycle marketing, and audience analytics platforms
Familiarity with streaming, digital platforms, social media analytics, and audience attribution methodologies
Experience with metadata optimization, content discoverability, and audience growth initiatives
Experience leading large-scale consumer engagement or brand growth programs
Key Competencies:

Audience Development
Audience Growth Strategy
Consumer Insights & Analytics
Audience Acquisition & Retention
Lifecycle Marketing
Performance Measurement
KPI Development & Reporting
Digital & Social Strategy
Audience Engagement
Strategic Planning
Leadership & Team Development
Cross-Functional Partnership

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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Kforce is a professional staffing services firm offering Technology and Finance & Accounting jobs with top employers nationwide. We specialize in providing contract, contract-to-hire and direct placement opportunities, with over 50 years of experience in the staffing industry. Kforce offers many consultants comprehensive benefits depending on employment status, including medical, dental, 401(K), life insurance and disability. Our vision is to be "the firm most respected by those we serve."